Responsibilities

• Own Chowbus's SEO roadmap, including keyword strategy, technical SEO audits, site structure, and page speed/Core Web Vitals improvements.
• Run competitive SEO analysis against Toast, Square, Clover, and Menusifu to find content and ranking opportunities.
• Partner with the content team to brief, optimize, and publish SEO-driven blog posts, landing pages, and city- or cuisine-specific pages.
• Monitor rankings, organic traffic, and backlink profile using tools like Google Search Console, SEMrush, or Ahrefs, and report on progress monthly.
• Own day-to-day management of Chowbus's website CMS, including page builds, edits, navigation, and content governance.
• Launch and maintain landing pages for campaigns, product launches, and events, working with design and demand generation partners.
• Run A/B tests on key pages (homepage, demo request forms, pricing) to improve conversion rates.
• Maintain site performance, uptime, and technical hygiene, partnering with engineering as needed.
• Build and maintain dashboards in GA4, Tableau, or similar tools to track website traffic, campaign performance, and lead-to-demo conversion.
• Define and track the digital marketing funnel from first touch to booked demo, in partnership with Sales and RevOps.

Requirements

• 6+ years of experience in digital marketing, with hands-on ownership of SEO, website/CMS, analytics, and paid search (Google Ads).
• Proven experience improving organic search rankings and traffic using tools like Google Search Console, SEMrush, or Ahrefs.
• Hands-on experience managing a CMS (WordPress, Webflow, or similar), including landing page builds and site edits.
• Strong experience with Google Analytics (GA4) and building reporting dashboards (Looker or similar).
• Experience managing a paid search budget and reporting on ROAS and cost per lead.
• Excellent written and verbal communication skills in English.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

Preferred

• Experience in restaurant technology, POS, payments, fintech, or another B2B SaaS company.
• Experience at a high-growth startup or scale-up.
• Familiarity with HubSpot, Salesforce, or a similar CRM/marketing automation platform.
• Basic HTML/CSS knowledge for CMS edits.
• Preferred: Professional or fluent proficiency in Mandarin Chinese. Most of our team and many of our restaurant partners communicate in Mandarin, so this skill helps you collaborate effectively and understand our customers.

Benefits

• Competitive compensation package
• Medical, dental, and vision insurance
• 401(k)
• 100% employer-paid Short-Term Disability (STD)
• 100% employer-paid Life Insurance
• 100% employer-paid AD&D Insurance
• Company holidays
• Birthday off
• Paid Parental Leave
• Flexible Paid Time Off (PTO)