Responsibilities

• Develop and execute digital marketing strategies aligned with brand, marketing, and business objectives.
• Leverage consumer insights, market trends, and performance data to drive growth.
• Advise brand teams and leadership on digital strategy, innovation, and emerging opportunities.
• Lead full-funnel paid media strategy across key digital channels, including social, search, affiliate, and emerging platforms.
• Oversee audience targeting, campaign optimization, budget allocation, attribution, and ROI analysis.
• Manage agency partners and platform administration to ensure performance against business goals.
• Direct organic and paid social strategies, content planning, community engagement, and brand governance.
• Lead Influencer and creator marketing programs, including partner selection, contracting, compliance, and performance measurement.
• Develop strategic partnerships, co-marketing initiatives, and promotional campaigns to increase brand reach and engagement.
• Manage digital experience initiatives across brand websites, e-commerce platforms, and retailer programs.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field. MBA preferred.
• 6+ years of progressive experience in digital marketing, performance marketing, social media, e-commerce, or integrated marketing.
• Experience managing multi-brand digital marketing programs and agency relationships.
• Strong expertise in Meta Ads Manager, social media platforms, emerging digital channels, Influencer marketing and e-commerce marketing. Advanced computer skills (MS Word, Excel, PowerPoint).
• Demonstrated experience managing significant marketing budgets and forecasting processes.
• Strong analytical, financial, and strategic planning capabilities.
• Experience managing cross-functional initiatives and influencing stakeholders at multiple organizational levels.
• Previous people leadership experience preferred.
• Strong communication skills, to include the ability to forge relationships across the organization at a variety of levels.
• Strong presentation skills to include the ability to present to management with confidence and clarity.

Benefits

• medical, dental, vision, life insurance coverage, disability benefits
• PTO
• wellness programs
• fertility and family building benefits
• 401(k) plan with discretionary profit-sharing contribution