Digital Marketing Manager at Bloom Equity Partners | New York, USA | $160K/yr – $180K/yr

Digital Marketing Manager

New York, USA

$160K/yr – $180K/yrMid Level5+ years exp

Posted 5 months ago

Job Summary

Drive digital demand and website optimization across a Bloom portfolio to translate targets into pipeline and measurable impact.

Own or influence digital demand plans and measurement from day one.
Must-have: 5–8 years in B2B digital marketing with CRM/automation experience.
Standout: Experience coordinating across multiple portfolio companies and 1099 deployment.

Job Description

Responsibilities

Digital Demand Strategy - Assess and Build
Assess existing digital demand strategies with portfolio marketing owners and identify where commercial results can be improved.
Build strategies where none exist, aligning on goals, channel mix, and measurement.
Translate commercial targets into digital demand plans with clear pipeline and efficiency expectations.
Support execution and provide ongoing guidance to the teams responsible for delivery.
Website Quality and Conversion Performance
Evaluate portfolio websites across commercial, technical, content, and user experience dimensions.
Identify prioritized opportunities to improve inbound performance: CRO, messaging, navigation, page speed, SEO fundamentals, and form and tracking hygiene.
Partner with portfolio teams and agencies to prioritize, brief, review, and validate website optimization work.
Work directly in CMS platforms (Webflow, WordPress, or equivalent) to diagnose issues and validate changes.

Preferred

Marketing Technology and Business Process Setup
Understand each portfolio company’s marketing stack and advise on the tools needed to meet commercial objectives.
Configure core systems: CRM (Salesforce, HubSpot, or equivalent), marketing automation, CMS, analytics, and tag management.
Define and implement lead lifecycle logic: routing, scoring, sales handoff, and sales-marketing SLAs.
Identify and help implement integrations, automations, and AI-assisted capabilities that reduce manual effort or improve conversion.

Benefits

Digital Campaign Management
Apply established campaign management methodologies across paid search, paid social, display, retargeting, SEO, and email/nurture.
Advise on campaign structure, targeting, creative, landing page alignment, and budget pacing.
Review in-flight campaigns for commercial effectiveness and recommend specific changes based on performance data.
Ensure campaigns are built with measurement, attribution, and pipeline impact designed in from the start.

Bloom Equity Partners

Bloom Equity Partners is a private equity firm investing exclusively in lower middle market technology, software and tech-enabled business service companies. Bloom drives enduring market value by partnering closely with founders and management teams, injecting capital to unlock growth and providing operational resources and expertise to enable meaningful step-change to the business.

Founded in 2020

New York, New York, USA

16 employees (1 in marketing)

www.bloomequitypartners.com