Responsibilities

• Online Marketing Strategy Support & Execution: Support the development and execution of online marketing strategies, including brand awareness initiatives, user acquisition campaigns, and targeted digital marketing activities to support company objectives.
• Market Research & Competitive Analysis: Conduct ongoing market research and competitor analysis to identify market trends, opportunities, and potential risks. Provide data-driven insights and recommendations to improve marketing effectiveness.
• Digital Marketing Execution & Optimization: Execute and manage digital marketing campaigns across online advertising, social media, and other digital channels. Monitor and optimize key performance metrics such as impressions, engagement, traffic, and conversion rates.
• Partnership & Channel Coordination: Assist in identifying and maintaining partnerships with online platforms and marketing channels to expand brand exposure and drive traffic.
• Data Analysis & Reporting: Collect, analyze, and organize online marketing data to prepare performance reports. Use insights from data analysis to support continuous improvement of marketing strategies.
• Cross-functional Collaboration: Work closely with internal teams and company leadership to ensure alignment of marketing activities across platforms and campaigns.
• Social Media Participation: Participate in monthly social media meetings or internal knowledge-sharing sessions to support best practices and campaign performance.
• Online Marketing Plan Maintenance: Assist in developing, executing, and maintaining online marketing plans aligned with company goals.
• Customer Retention & Sales Support: Support customer retention initiatives and promotional campaigns aimed at increasing repeat purchases and average order value.
• Brand Awareness & Reputation Support: Contribute to brand marketing initiatives to strengthen brand positioning and online reputation.

Requirements

• Fluency in English and Mandarin Chinese (written and verbal).
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 3 years of experience in digital marketing, online marketing, or a related role.
• Hands-on experience with digital marketing channels, social media platforms, and online advertising.
• Strong analytical skills with the ability to interpret marketing data and performance metrics.
• Familiarity with marketing analytics tools (e.g., Google Analytics, social media insights).
• Excellent communication skills and ability to work collaboratively in a team environment.
• Detail-oriented, proactive, and able to adapt to a fast-paced, dynamic work environment.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off