Responsibilities

• Develop, launch, manage, and optimize paid digital advertising campaigns across Google Ads, Meta/Facebook/Instagram, LinkedIn Ads, and other relevant advertising platforms.
• Manage meaningful advertising budgets with a strong focus on ROI, lead generation, customer acquisition, conversion rates, and overall campaign performance.
• Continuously test new audiences, ad creative, messaging, offers, landing pages, campaign structures, and marketing channels to identify new growth opportunities.
• Track and analyze campaign performance using tools such as Google Analytics, Google Tag Manager, platform analytics, CRM data, and conversion tracking tools.
• Develop clear reporting that shows what campaigns and channels are performing, what is underperforming, and what actions should be taken based on the data.
• Work closely with sales, leadership, operations, creative, and other teams to understand lead quality, customer behavior, sales performance, and which marketing initiatives are producing real business results.
• Ensure accurate conversion tracking, attribution, UTM tracking, pixels, tags, and analytics are in place so marketing performance can be measured effectively.
• Manage and grow the company's organic social media presence across platforms such as LinkedIn, Facebook, Instagram, and other relevant channels.
• Maintain a consistent social media posting schedule and develop engaging content that increases followers, engagement, brand awareness, and audience reach.
• Develop creative ideas for social posts, advertising campaigns, videos, graphics, promotions, educational content, and other initiatives that strengthen the brand.

Requirements

• Significant hands-on experience managing paid digital advertising campaigns, particularly Google Ads, Meta Ads, and LinkedIn Ads.
• Demonstrated experience managing and optimizing campaigns based on measurable performance metrics such as cost per lead, cost per acquisition, ROAS, conversion rate, click-through rate, and lead quality.
• Strong understanding of Google Analytics, Google Tag Manager, conversion tracking, attribution, pixels, UTMs, and digital marketing analytics.
• Experience developing, testing, and optimizing advertising creative, audiences, campaign messaging, and landing pages.
• Strong understanding of social media marketing with experience consistently creating or managing content and growing a company's social media following and engagement.
• A creative mindset and willingness to experiment with new ideas, platforms, campaign strategies, content formats, and marketing approaches.
• Ability to turn marketing data into actionable recommendations rather than simply reporting numbers.
• Experience collaborating with sales or other departments to evaluate lead quality, campaign effectiveness, and revenue impact.
• Strong understanding of SEO, SEM, email marketing, remarketing, and marketing automation.
• Experience with WordPress or similar website content management platforms.

Preferred

• Experience with graphic design, video, Canva, Adobe Creative Suite, or similar creative tools is a plus.
• Basic knowledge of HTML and CSS is helpful but not required.
• Familiarity with CRM and marketing automation platforms is strongly preferred.
• Ability to Commute: Orange, CA 92868 (Preferred)

Benefits

• Health insurance
• Paid time off