Digital Marketing Manager Animation at Baobab Studios | USA

Baobab Studios

Digital Marketing Manager Animation

USA (On-site)

Salary Not AvailableMid Level3+ years expContract

Posted 3 months ago

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Job Summary

Drive content marketing and cross-platform fan engagement for Baobab Studios’ animated and transmedia projects.

Must-have: 3+ years in marketing/digital entertainment with Gen Z focus
Standout: Experience coordinating creators, influencers, and cross-functional production timelines

Job Description

Responsibilities

Build and execute content strategies for animated series launches across YouTube, TikTok, and emerging platforms
Your day-to-day tasks will include managing social media platforms, implementing lead generation campaigns, analyzing web performance metrics, and optimizing digital marketing initiatives
Develop content calendars, packaging approaches, and distribution plans for long-form and short-form video
Identify opportunities for audience growth through creative content formats and platform-native storytelling
Oversee thumbnail and title optimization, A/B testing, and performance analytics
Build and nurture fan communities around Baobab's franchises across social platforms and gaming ecosystems
Develop engagement strategies that turn players and viewers into passionate advocates
Coordinate with creators, influencers, and fan communities to amplify reach
Track audience sentiment and community feedback to inform content and product decisions
Manage cross-platform social media presence for company and executive accounts (LinkedIn, Instagram, TikTok, X)
Manage contractors, freelancers, and interns across marketing and production
Oversee project timelines, budgets, and cross-functional coordination
Support executive communications, proposals, and investor materials
Drive process improvement through documentation and automation

Requirements

3+ years in marketing and production digital entertainment
Deep knowledge of Gen Z audience engagement
Strong understanding of analytics and optimization within digital media
Strong written communication skills for executive-level materials
Comfort with ambiguity and ability to context-switch across diverse workstreams

Baobab Studios

4.3 Glassdoor

10x Emmy-award winning and leading independent interactive animation studio Baobab Studios has a mission to "Bring out your sense of wonder. Inspire you to dream. Make YOU matter.” Baobab has released 7 animations to commercial and critical acclaim. They’ve won 10 Emmys, including 4 Best Interactive Emmys and 2 Annie Awards. Their IP is being adapted into books (MacMillan, Penguin Random House), film (Roth/Kirsch, Disney), original series with the premium streamers, and games. Their investors include Peter Chernin, Shari Redstone (Chairwoman Viacom), Disney, Comcast, Liz Murdoch, Samsung, Shanghai Media Group, Youku/Alibaba, and their advisors include Glen Keane (legendary Disney animator of Little Mermaid, Aladdin, Beauty & the Beast), Alvy Ray Smith (Pixar co-founder), Glen Entis (PDI/Dreamworks Animation co-founder), Jane Rosenthal (cofounder Tribeca Film Festival, The Irishman), Maggie Malone (Former head of Creative Affairs Disney Feature Animation, Illuminations, Netflix), Jasmine Madatian (EVP Comms, Amblin, Disney, Oscars), Mireille Soria (President, Paramount Animation, Former President Dreamworks Anim) and more. Their work stars Oprah, John Legend, Ali Wong, Kate Winslet, Daisy Ridley, Glenn Close, Lupita Nyong'o, Jennifer Hudson, Diego Luna, and more.

Founded in 2015

Redwood City, California, USA

39 employees (10 in marketing)

www.baobabstudios.com

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