Responsibilities

• Work with marketing leads to develop a full-funnel marketing plan that supports all business line goals.
• Identify and target relevant businesses and individual decision-makers within T-Ads key audiences of brand marketers, agency professionals and digital signage operators.
• Implement a variety of multi-touch campaigns that include inbound, outbound, email and organic/paid social programs
• Leverage data, analytics, and segmentation to identify insights and translate them into actionable marketing plans that improve performance.
• Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance.

Requirements

• Bachelor's Degree plus 3 years of related work experience
• OR advanced degree with 1 year of related work experience
• OR combination of education and experience deemed equivalent
• At least 18 years of age
• Legally authorized to work in the United States
• Monitor campaign results and impact on pipeline goals
• Provide recommendations and implement campaign optimizations and adjustments when needed
• Proven history of creating, implementing and measuring B2B digital marketing programs to acquire and engage customers
• Outstanding creative and interpersonal skills to develop top-notch copy, content and other representations of the T-Ads brand
• Ability to collaborate with multiple stakeholders to develop marketing strategies and prioritize across business line needs.

Preferred

• 4-7 years Marketing experience in authoring and executing global marketing plans in a B2B environment (Preferred)
• Less than 2 years Delivering omni/multi-channel integrated digital marketing campaigns at scale. (Preferred)

Benefits

• Medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance.
• Eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs!