Digital Marketing Lead

King's Lynn, Norfolk, UK (Hybrid)

£35K/yr – £45K/yrSenior LevelFull time

Posted 2 months ago

Job Summary

Lead and own the digital marketing program, partnering with SLT and external providers to shape messaging, campaigns, and thought leadership across sectors.

  • Own strategy and delivery for SEO, content, PR, web, and design partnerships
  • Collaborate with CEO/CTO and delivery teams to convert services into measurable outcomes
  • Drive targeted messaging for Commercial, Not-for-Profit, and Local Authority sectors while rebuilding the website and branding

Job Description

Responsibilities

  • Own the Digital Marketing activity, choose and work with third-party providers to support SEO, content creation, PR, Web development and graphic design etc.
  • As our Digital Marketing Lead, you will sit within our Senior Leadership Team SLT.
  • Understand our proposition, commercial, service and digital safeguarding benefits and execute targeted digital strategies for each.
  • Deliver compelling, outcome-tailored messaging to Commercial, Not-for-Profit, and Local Authority sectors.
  • Work with our delivery teams to identify successes and build outcome-based marketing.
  • Work with our CEO and CTO to transform emerging services into thought leadership.
  • Work with the commercial team to understand new enquiries or new markets and build targeted outcome and thought leadership messaging targeting those prospects to build further awareness, confidence and collaboration.
  • Rebuild the content on our existing website to reflect our new proposition and launch a number of new online campaigns and then working with our web developer to rebuild the entire site.
  • Own our branding and messaging and evolve as appropriate.
  • Build outcome based digital case studies and secure exposure in sector-specific online publications.

Requirements

  • Proven experience translating complex IT technology and service propositions into benefit driven messaging.
  • Familiarity with IT channel or related B2B vendor ecosystems and managing MDF processes.
  • Proven background in B2B messaging across LinkedIn and YouTube that drives traffic to our website to increase readership and enquiries.
  • Experienced working with technical people, reviewing service boards and translating their everyday technical wins into commercial success stories.
  • Ability to direct and get the best out of third-party creative and technical agencies.
  • Eager to leverage modern AI marketing tools to scale workflows.
  • Skilled in managing data lists and mapping metrics to commercial goals.
  • Confidence to sit on the leadership team, guide C-suite stakeholders, and report to the MD

Benefits

  • Contributory Pension Scheme
  • Health (Health, Dental, Optics)
  • 25 Days Holiday plus UK Bank Holidays
  • Modern Office Environment, easy access and free parking
  • Free Hot and Cold Refreshments, Fruit and Snacks
  • Laptop, Mobile Phone, Home Working IT Equipment
  • 9:00am to 5:30pm Monday to Friday
Workplace IT Technologies Limited logo

Workplace IT Technologies Limited

We help Healthcare organisations to find a better way to transform their IT Services through insight and expertise which you can then point to as significant contributor to your business’s success

Founded in 2019
Taunton, England, GBR
19 employees (1 in marketing)

Salaries

Posted range

£35K/yr – £45K/yr

Taken straight from the job posting.

See all Workplace IT Technologies Limited salaries

Marketing Team

Marketing Team Size
1 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.9K

Headcount Trend

Current headcount: ~19
Workplace IT Technologies Limited logo

Digital Marketing Lead

Workplace IT Technologies Limited · King's Lynn, Norfolk, UK · Hybrid