Responsibilities

• The Digital Marketing Lead plays a hands-on role in planning, executing, analyzing, and improving all digital marketing efforts.
• You’ll manage day-to-day performance across multiple clients and internal projects, using both standard platforms and our proprietary technology to drive measurable results.
• This role reports directly to the VP of Marketing and works closely with them to align on performance goals, campaign priorities, and process improvements.
• You’ll also collaborate daily with cross-functional members of the marketing team, including creative, content, analytics, and product specialists, in an energetic, in-office environment.
• Produce accurate, data-driven reports that highlight results, learnings, and actionable recommendations.
• Stay current on digital marketing trends, tools, and emerging best practices, applying new insights to enhance campaign performance.
• Participate in team learning sessions to share knowledge and support ongoing professional development.
• PPC Marketing: Help plan, manage, and optimize campaigns across Google Ads, Meta Ads, and other paid platforms to drive measurable ROI.

Requirements

• 4–8 years of digital marketing experience, preferably within an agency environment managing multiple accounts
• Proven experience across PPC, SEO, content, email, and social media marketing
• Demonstrated ability in market research and market intelligence — analyzing audience behaviors, competitive landscapes, and market trends to guide marketing decisions
• Proficiency in analytics and reporting platforms (Google Analytics 4, Looker Studio, or similar)
• Experience working with Salesforce CRM and Pardot (Account Engagement) for campaign management, lead tracking, and reporting
• Strong copywriting and creative communication skills
• Familiarity with creative and marketing technology tools that enhance automation and analytics
• Excellent attention to detail, organization, and time management

Preferred

• Experience developing campaigns for Home Services, Real Estate, eCommerce, or Health & Beauty brands
• Knowledge of conversion rate optimization (CRO) and integrated campaign management
• Experience contributing to creative, video, and design projects
• Collaborative mindset and strong communication skills across in-office teams

Benefits

• Health, dental, vision, and life insurance benefits
• Paid vacation and sick time