Digital Marketing & Lead Generation Specialist

Clearwater, FL (On-site)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and drive digital marketing initiatives across web, email, search, and social channels, while leading website management and user experience improvements. Collaborate cross-functionally to generate and qualify leads, analyze performance, and translate battery technology into clear, customer-focused messaging.

  • Lead campaign planning and optimization across multiple channels
  • Align activities with business objectives and product launches
  • Analyze customer behavior to identify growth opportunities

Job Description

Responsibilities

  • Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
  • Manage and enhance the Lithionics website, including content updates, landing pages, and user experience improvements.
  • Monitor website traffic, engagement, conversions, and campaign performance to continuously improve results.
  • Support lead generation efforts and align marketing activities with business objectives.
  • Analyze customer behavior and marketing trends to identify opportunities for growth.
  • Collaborate with sales, engineering, and marketing teams to create compelling content and successful product launch campaigns.
  • Help translate innovative battery technology into clear, engaging messaging that resonates with customers and partners.

Requirements

  • 3-5 years of experience in digital marketing, demand generation, or a related role.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Experience managing digital campaigns across multiple channels.
  • Strong communication skills with the ability to simplify complex or technical concepts.
  • Ability to juggle multiple projects while delivering high-quality results.

Preferred

  • B2B marketing within manufacturing, energy, technology, or other technical industries.
  • SEO, SEM, email marketing, and performance marketing.
  • Website management, conversion optimization, and lead generation.
  • Experience with Google Analytics, CRM platforms, and marketing performance tools.

Benefits

  • We offer a full suite of benefits including health, dental, vision and life coverage, voluntary benefits, tuition reimbursement, matching 401k, ESPP program, paid time off and paternity leave.
  • We also do community outreach to support our surrounding communities as well as celebrate with various employee events throughout the year.
Winnebago Industries Inc logo

Winnebago Industries Inc

3.6 Glassdoor

At Winnebago Industries, we believe that time spent outdoors is time well-spent. Winnebago Industries is a leading North American manufacturer of outdoor recreation products under the Grand Design, Newmar, Winnebago, Barletta and Chris-Craft brands.We are a family of brands, each unique in its own rich legacy, but united in the pursuit to elevate every moment outdoors for our customers. The company builds high-quality motorhomes, travel trailers, fifth-wheel products, outboard and sterndrive powerboats, pontoons and commercial community outreach vehicles.Committed to advancing sustainable innovation and leveraging vertical integration in key component areas, Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and traded under the symbol WGO.We’re looking for people who are as passionate about their work as they are about the outdoors. We seek fresh minds and skilled hands that can bring new perspectives, ways of working and technology to deliver exceptional experiences. We do this best when we allow ourselves the time to enjoy the environment — so we seek to keep a healthy balance between work and play.Be part of a team that treats each other with the respect, trust and humility needed to create extraordinary outdoor experiences for our customers.

Founded in 1958
Eden Prairie, Minnesota, USA
1.7K employees (161 in marketing)
50% recommend to a friend
65% CEO approval

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all Winnebago Industries Inc salaries

Marketing Team

Marketing Team Size
87 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$300M
Last Raise
$300M
Post IPO Debt, 2 years ago

Funding History

  • Jan 2024
    Post IPO Debt • $300M

Traffic Signals

Monthly Visitors
29.8K
Traffic Source Mix
Search
41%
Direct
42.8%
Referral
12.6%
Social
1.7%
Paid
1.8%

Headcount Trend

Current headcount: ~1.7K

Recent News

Winnebago Industries Inc logo

Digital Marketing & Lead Generation Specialist

Winnebago Industries Inc · Clearwater, FL · On-site