Responsibilities

• Develop, implement, and manage digital marketing campaigns that promote the company's products or services.
• Enhance brand awareness within the digital space and drive website traffic.
• Identify target audiences and devise digital campaigns that engage, inform, and motivate.
• Measure and report on the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Other tasks as assigned
• Leadership in identifying trends and boosting user engagement is also vital

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Proficiency in Digital Marketing and Web Analytics, with the ability to interpret data and make data-driven decisions.
• Strategic thinking and problem-solving abilities to align marketing initiatives with business goals.
• Solid knowledge of website analytics tools (e.g., Google Analytics, SearchAtlas)
• Strong Communication skills, including content creation, collaboration, and engaging with diverse audiences effectively.

Preferred

• Proven experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience in the fashion or retail technology industry is a plus.