Responsibilities

• Assist in the development and execution of digital marketing campaigns across multiple platforms such as Tik Tok, Reels and Video formats.
• Conduct research on industry trends and competitor strategies to inform marketing decisions.
• Support SEO initiatives by optimizing website content and analyzing performance metrics.
• Create engaging content for social media channels to enhance brand visibility and engagement.
• Utilize Google Analytics and other advertising/data tools to help manage online presence.
• Analyze data to measure campaign effectiveness and provide insights for improvement.
• Participate in brainstorming sessions for innovative marketing strategies and initiatives.

Requirements

• Familiarity with digital marketing concepts such as SEO, social media marketing, and content creation.
• Basic knowledge of advertising principles is preferred.
• Strong research skills with the ability to analyze data effectively.
• Excellent written communication skills with a knack for copywriting.
• Proficiency in using social media platforms for business purposes.
• Experience with SQL and CRM platforms is a plus but not mandatory.
• A proactive attitude with a willingness to learn and take on new challenges.

Preferred

• Basic knowledge of advertising principles is preferred.
• Experience with SQL and CRM platforms is a plus but not mandatory.

Benefits

• Gain practical experience in marketing for a non-profit organization.
• Collaborate closely with experienced professionals in the substance use treatment/prevention field.
• Flexible/hybrid scheduling and working hours.