Digital Marketing Intern

Irvine, CA (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 2 months ago

Job Summary

Own hands-on optimization and cross-channel execution for an active DTC site, translating data into actionable improvements across site, campaigns, and lifecycle flows.

  • Site & CRO: support merchandising, product pages, QA, and A/B testing readiness to lift conversion.
  • Campaign Ops: build, proof, and report on email/SMS campaigns from briefs to sends.
  • Data & Audience: pull performance data, maintain clean lists, and assist segmentation and reporting for ongoing optimization.

Job Description

Responsibilities

  • Support site merchandising, product page updates, and on-site copy edits
  • Help QA landing pages, promotional updates, and seasonal campaigns
  • Assist with CRO projects — flagging friction points and supporting A/B tests
  • Pull and summarize site performance data (traffic, conversion, AOV)
  • Help build and proof email and SMS campaigns from brief to send
  • Support audience segmentation and list hygiene
  • Assist with flow maintenance — welcome series, abandonment, cross-sell sequences
  • Track campaign performance and compile weekly/monthly reporting

Requirements

  • Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field
  • Curious about data — comfortable in spreadsheets and willing to learn reporting tools
  • Detail-oriented: you catch typos, broken links, and formatting inconsistencies
  • Familiarity with email platforms (Attentive, Klaviyo, or similar) is a plus — not required
  • A genuine interest in DTC, ecommerce, or consumer brands

Preferred

  • Familiarity with email platforms (Attentive, Klaviyo, or similar)
Coop Sleep Goods logo

Coop Sleep Goods

Humans are smarter, happier, and healthier when we sleep well. At Coop, we design products to encourage functional, comfortable sleep so that every person can wake up and put their best foot forward every day.

Costa Mesa, California, USA
29 employees (10 in marketing)

Marketing Team

Marketing Team Size
7 (24% of company)

Recent Ads

Traffic Signals

Monthly Visitors
321.6K
Monthly Google Ads Budget
$21.1K
Traffic Source Mix
Search
35.3%
Direct
54.2%
Referral
6.4%
Social
2.7%
Paid
1.2%

Headcount Trend

Current headcount: ~30

Recent News

Coop Sleep Goods logo

Digital Marketing Intern

Coop Sleep Goods · Irvine, CA · On-site