Digital Marketing & Growth Manager at Profit Wise Accounting | Huntsville, AL

Digital Marketing & Growth Manager

Huntsville, AL (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Own the paid-ad engine and local demand signals for a regional accounting practice, aligning ads, landing pages, and CRM nurture to drive CPL and lead quality.

Growth engine for Google, Facebook/IG, and LinkedIn with clear CPL/ROAS implications.
Enhance local SEO and landing-page performance to raise inbound leads.
Coordinate analytics: GA, Search Console, and CRO tests to prove impact and guide optimization.

Job Description

Responsibilities

Build and manage Google Ads campaigns.
Create and optimize Facebook and Instagram advertising campaigns.
Develop LinkedIn advertising campaigns targeting business owners and decision-makers.
Improve landing page conversion rates.
Monitor cost per lead, booked consultations, conversion rates, and return on ad spend.
Perform keyword research for local accounting, tax, bookkeeping, payroll, and advisory services.
Improve local SEO rankings and website traffic.
Build lead magnets and downloadable resources for small business owners.
Create email marketing campaigns and client nurturing sequences.
Manage CRM marketing automation and follow-up campaigns.

Requirements

Hands-on experience managing paid advertising campaigns.
Google Ads experience.
Facebook Ads Manager experience.
LinkedIn Campaign Manager experience.
Google Analytics experience.
Google Search Console experience.
SEO and keyword research experience.
WordPress or landing page experience.
Email marketing and CRM marketing experience.
Ability to analyze data and explain results clearly.

Preferred

Zoho CRM, HubSpot, or similar CRM platform.
Canva or Adobe Creative Suite.
AI marketing tools.
Experience marketing local service businesses.
Experience marketing accounting, tax, payroll, bookkeeping, legal, financial, or professional services.