Profit Wise Accounting

Digital Marketing & Growth Manager

Huntsville, AL (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own the paid-ad engine and local demand signals for a regional accounting practice, aligning ads, landing pages, and CRM nurture to drive CPL and lead quality.

  • Growth engine for Google, Facebook/IG, and LinkedIn with clear CPL/ROAS implications.
  • Enhance local SEO and landing-page performance to raise inbound leads.
  • Coordinate analytics: GA, Search Console, and CRO tests to prove impact and guide optimization.

Job Description

Responsibilities

  • Build and manage Google Ads campaigns.
  • Create and optimize Facebook and Instagram advertising campaigns.
  • Develop LinkedIn advertising campaigns targeting business owners and decision-makers.
  • Improve landing page conversion rates.
  • Monitor cost per lead, booked consultations, conversion rates, and return on ad spend.
  • Perform keyword research for local accounting, tax, bookkeeping, payroll, and advisory services.
  • Improve local SEO rankings and website traffic.
  • Build lead magnets and downloadable resources for small business owners.
  • Create email marketing campaigns and client nurturing sequences.
  • Manage CRM marketing automation and follow-up campaigns.

Requirements

  • Hands-on experience managing paid advertising campaigns.
  • Google Ads experience.
  • Facebook Ads Manager experience.
  • LinkedIn Campaign Manager experience.
  • Google Analytics experience.
  • Google Search Console experience.
  • SEO and keyword research experience.
  • WordPress or landing page experience.
  • Email marketing and CRM marketing experience.
  • Ability to analyze data and explain results clearly.

Preferred

  • Zoho CRM, HubSpot, or similar CRM platform.
  • Canva or Adobe Creative Suite.
  • AI marketing tools.
  • Experience marketing local service businesses.
  • Experience marketing accounting, tax, payroll, bookkeeping, legal, financial, or professional services.

Benefits

  • 401(k) matching
  • Health insurance
  • Tuition reimbursement
  • Paid holidays.
  • Paid vacation.
  • Retirement plan.
  • Professional development.
  • Growth opportunities.
  • Modern technology and a stable, growing company.

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