Lead CNA's digital marketing and external communications program across enterprise initiatives.

• Lead planning and execution of CNA’s digital marketing and external communications strategy across enterprise and business unit initiatives.
• Manage CNA’s social media programs (paid, organic, employee advocacy) to drive engagement and brand awareness.
• Execute and optimize paid search and display advertising across channels to maximize ROI and business impact.
• Manage resources, including agencies and vendors, for scalable and cost-effective execution.
• Advise Marketing leadership on digital reputation, external communications strategy, and emerging issues during high-visibility campaigns.
• Establish and enforce enterprise SEO and GEO standards, partnering with IT and content teams on best practices.
• Lead CNA’s paid search marketing efforts across Google and Bing.
• Drive and optimize CNA’s display advertising capabilities to support brand-building initiatives.
• Advise and execute CNA’s media relations strategy to enhance brand reputation and visibility in key markets.
• Lead awards and recognition programs, identifying opportunities and managing submissions with leadership and agencies.