Digital Marketing Executive (maternity cover)

Responsibilities

• Organic and paid social media: The creation of copy, selection of images utilising Canva, and then posting to various social channels via Hootsuite or Flocker Display.
• Microsoft Dynamics: Use Microsoft Dynamics CRM Insights to create segments, journeys and email communication targeted at leads and contacts.
• Web content: Provide support when required with basic web page editing. Familiarity with WordPress would be preferred, however training can be provided.
• Newsletters: Create regular email newsletters to leads and contacts as well as other ad-hoc email marketing campaigns i.e. to associate alumni, including setting up in Dynamics and selecting content.
• Digital events: Organise events such as webinars with faculty.
• Internal communication: Assist with internal communications and promotional activities.
• Stakeholder management: Interact with key suppliers such as media agency where relevant.
• Projects: Carry out adhoc projects such as market and competitor research.
• Social branding: Source testimonials and guest blogs from faculty and participants; edit and publish these "spotlights" as website blogs and engaging social media content to build brand social proof.
• Website management: Manage and maintain a select group of Corporate Open landing pages ensuring all embedded Microsoft Dynamics forms are functioning correctly to capture and track leads.

Requirements

• Experience of working in an online marketing role which includes email marketing, social media, search marketing, and an understanding of the latest trends and technologies.
• Excellent knowledge of the Microsoft Office package.
• Outstanding written communication skills, with close attention to detail.
• Self-motivated, confident and articulate.
• Enjoy working as part of a team.
• Knowledge and experience of using website content management systems (CMS).

Preferred

• CIM qualification.
• Experience of working with website and marketing analytics platforms.
• Experience of using Adobe products: Photoshop / InDesign.
• Experience of working with CRM databases.