Digital Marketing Executive

London, UK (Hybrid)

£30K/yr – £40K/yrMid Level2+ years expPermanent

Posted 2 weeks ago

Job Summary

You will own and drive the end-to-end digital marketing program for bridging finance, focusing on SEO, content, paid campaigns, and brand engagement to grow leads and organic traffic.

Develop and implement SEO strategies, conduct keyword research, and monitor performance across Google Analytics and Search Console.
Collaborate with internal teams and external partners to plan, execute, and optimise multi-channel campaigns (SEO, PPC, social media, content) that generate qualified leads.

Job Description

Responsibilities

Develop and implement SEO strategies to increase the company’s visibility for key bridging finance search terms, improving organic traffic and lead generation.
Conduct keyword research specific to property finance, short-term loans, and intermediary markets to guide content creation and on-page optimization.
Monitor and report on SEO performance, using tools such as Google Analytics, Google Search Console, and SEMrush to track keyword rankings, traffic sources, and conversion metrics.
Manage Google Analytics dashboards to provide regular insights on website performance, campaign ROI, and customer behaviour across digital channels.
Collaborate with internal teams and third-party agencies to ensure consistent and effective digital marketing strategies across all platforms.
Create and manage paid digital campaigns (PPC, Google Ads, and display) in collaboration with external partners to drive qualified leads to the lender’s website.
Oversee social media presence across LinkedIn, X (Twitter), Instagram, and other relevant platforms—developing and scheduling content that supports brand awareness and broker engagement.
Engage with online communities and industry groups, responding to enquiries, comments, and discussions to enhance the lender’s professional reputation.
Coordinate content marketing efforts, including blog posts, landing pages, and press releases, ensuring all materials are optimized for SEO and aligned with brand tone.
Liaise with third-party digital agencies, PR partners, and technology vendors to deliver integrated campaigns and manage performance expectations.

Requirements

Ideally, at least 2 years’ previous marketing experience.
Essential: Previous digital marketing experience.
Understanding of general online/offline marketing techniques.
Excellent verbal and written communication skills.
Proven experience in media or corporate communications.
Proven experience working on SEO campaigns – Essential.
Knowledge of CRM software tools.

Benefits

Private Medical Insurance [Vitality]
Cycle to Work scheme
Discretionary annual bonus
Holiday buy back scheme
Monthly team socials
Summer & Winter Company socials
Hybrid working
Employee of the month rewards
Fundraising events
Casual dress

Salaries

Posted range

£30K/yr – £40K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 138 salaries.

See all Digital Marketing salaries See more Digital Marketing jobs

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