Digital Marketing Executive

Requirements

• Relevant professional experience within digital marketing, advertising, performance marketing or integrated marketing communications.
• Demonstrable experience planning and executing digital marketing campaigns across multiple channels.
• Practical experience with paid advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads or comparable digital advertising platforms.
• Experience managing or contributing to performance marketing campaigns focused on customer acquisition, lead generation or revenue growth.
• Strong understanding of digital marketing metrics including conversions, customer acquisition cost, CPC, CTR, engagement and return on advertising spend.
• Experience analysing marketing and campaign data and translating findings into actionable recommendations.
• Experience developing marketing strategies, campaign plans and creative or content briefs.
• Understanding of social media marketing, content marketing and digital customer journeys.
• Experience conducting market, competitor, customer and audience research.
• Ability to coordinate marketing projects involving internal stakeholders, creative teams, agencies or external suppliers.

Preferred

• Postgraduate qualification in marketing, digital marketing, advertising, communications or a related discipline.
• Experience working within a marketing, advertising or digital agency environment.
• Experience managing marketing activity for multiple brands, clients or business sectors.
• Experience with Google Analytics and digital marketing reporting platforms.
• * Experience with SEO, keyword research, website optimisation and landing-page performance.*
• * Experience with CRM, email marketing or marketing automation platforms.*
• * Experience developing and managing paid social and paid search campaigns.*
• * Experience preparing marketing performance reports and presenting campaign insights to clients or senior stakeholders.*
• * Experience coordinating designers, content creators, production partners or other creative suppliers.*
• * Experience working across both brand-building and performance-led marketing campaigns.*