Digital Marketing & Events Manager
Charlotte, NC (On-site)
$89K/yr – $105K/yrMid Level5+ years expFull time
Posted 21 hrs ago
Job Summary
Own and drive multi-unit demand generation and event programs, from HubSpot campaigns and landing pages to paid media, lead nurturing, and post-show follow-up.
- Lead end-to-end campaigns across Mega-TREATMENT, Bio-HANDLING, and Aftermarket
- Manage events from planning to post-show follow-up
- Collaborate with sales and vendors to optimize lead flow and ROI
Job Description
Responsibilities
- Build, QA, schedule, and send email and demand-generation campaigns in HubSpot across all three business units (Mega-TREATMENT, Bio-HANDLING, Aftermarket)
- Create and maintain landing pages, forms, and lead capture across HubSpot and the company website (WordPress)
- Manage the owned-channel calendar, including LinkedIn, publishing on a consistent cadence
- Maintain list hygiene and segmentation, and operate lead scoring and nurture programs
- Produce weekly campaign and channel performance reporting
- Support SEO and website content updates, and coordinate content production with subject-matter experts and outside vendors
- Plan and manage paid campaigns across Google Ads and LinkedIn, including budget, targeting, and reporting
- Partner with sales on lead handoff, define what qualifies a lead, and keep the CRM lead flow clean from first touch to sales-accepted
- Own the annual event calendar end to end (WEFTEC, regional and industry shows)
- Manage booth logistics: exhibit space, design coordination with vendors, shipping, setup, collateral, and giveaways
Requirements
- 5+ years of B2B marketing experience with hands-on campaign execution
- Proficiency in HubSpot Marketing and Content Hub (campaigns, workflows, email, landing pages, lists, reporting) or a comparable marketing automation platform
- Working knowledge of a CRM (HubSpot CRM or Salesforce) and how marketing data flows into the sales pipeline
- Demonstrated experience planning and executing tradeshows or marketing events, including budget and logistics
- Willingness to travel for tradeshows and regional events, including occasional multi-day and weekend travel
- Strong project management and organizational skills, able to run multiple programs to deadline
- Comfort with marketing analytics and reporting (for example, GA4 and campaign dashboards)
- Excellent written communication
- Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
Preferred
- Experience in industrial, manufacturing, water and wastewater, or technical-equipment marketing
- Experience marketing across multiple product lines or business units
- Working knowledge of WordPress and basic SEO
- Intermediate design proficiency (Canva or Adobe Creative Suite)
- Experience using AI tools to speed up content, campaign, and reporting work
- Hands-on experience with paid search or paid social management
- Familiarity with event management platforms (Cvent, Eventbrite, or similar)
Benefits
- Company paid medical
- Dental and life insurance
- 401K
- Excellent training
- Great family work environment
- Paid vacation and holiday
Salaries
Posted range
$89K/yr – $105K/yr
Taken straight from the job posting.
Marketing Team
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