Responsibilities

• Develop comprehensive digital marketing strategies aligned with company goals, including SEO, SEM, paid advertising campaigns, and social media marketing.
• Oversee the setup, execution, and optimization of digital campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels.
• Manage website content and performance using content management systems like WordPress and ensure website management best practices.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase web traffic.
• Analyze web analytics reporting using tools like Google Analytics, Google Tag Manager, and marketing automation platforms to measure campaign effectiveness and optimize performance marketing efforts.
• Lead content creation initiatives including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and content management for blogs, email marketing campaigns, and social media posts.
• Collaborate with cross-functional teams to implement web analytics tracking, conversion optimization strategies, and technical SEO enhancements such as CSS, HTML, JavaScript, and SQL for website performance improvements.
• Manage social media advertising campaigns across various platforms to enhance brand visibility and engagement.
• Drive e-commerce growth through targeted paid search marketing strategies and product listing optimizations.
• Stay current with industry trends in digital marketing technology and best practices to continuously innovate our approach.

Requirements

• Proficiency with SEO tools, Google Analytics, Google AdWords (Google Ads), Google Tag Manager, SEM (Search Engine Marketing), and marketing automation platforms.
• Strong knowledge of paid advertising campaign management on platforms like Facebook Advertising and other social media advertising campaigns.
• Technical proficiency in HTML, CSS, JavaScript, SQL for website management and performance enhancements.
• Expertise in content creation including copywriting, graphic design (Adobe Photoshop & Adobe Creative Suite), and content management systems such as WordPress.
• Experience with web analytics reporting to track KPIs and generate actionable insights for campaign optimization.
• Demonstrated ability to manage digital marketing campaigns from setup through analysis with a focus on conversion optimization.
• Skilled in social media management across multiple platforms with a focus on B2B (business-to-business) marketing strategies.
• Knowledge of e-commerce platform integration and optimization techniques for online sales growth.
• Strong project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.
• Excellent communication skills for collaborating with creative teams, stakeholders, and external vendors.

Benefits

• Flexible schedule