Digital Marketing Director

Responsibilities

• Define and lead a comprehensive global digital marketing and acquisition strategy to lead sustainable revenue growth (donations, aid sales, consumer engagement), donor lifetime value and customer loyalty.
• Lead the development and execution of data-driven campaigns across digital channels like email, web, social, SMS, and paid media.
• Conceptualize high-level priority campaigns and provide final review and approval on campaign execution and assets to ensure quality, consistency, and agreement on brand and organizational strategy and goals.
• Increase the full audience journey—from lead generation through conversion, retention, and long-term value growth.
• Champion a culture of innovation, testing, learning, and optimization (A/B testing, personalization, segmentation).
• Oversee web marketing and digital presence in an ever-evolving landscape, including SEO, GEO, and AEO optimization, and content strategy, inbound marketing, and demand generation.
• Identify and scale new revenue opportunities, including emerging channels, innovative fundraising models, and global expansion.
• Lead global annual marketing budgeting, aligning investment with strategic growth priorities and revenue goals.
• Oversee the development of the team's annual workplan and operating roadmap, translating priorities, and applicable plans to improve performance.
• Prepare quarterly, and annual forecasting, providing visibility of revenue performance and risks.

Requirements

• 10+ years of experience in digital marketing, digital fundraising or growth leadership.
• Experience scaling digital revenue and acquisition programs with measurable impact.
• Demonstrated experience managing large, complex strategies, including budgets, annual planning, forecasting, and performance management.
• Experience in financial modeling, growth modeling, and analysis (e.g., LTV, ROI, etc.).
• Experience presenting executive and board-level reporting.
• Deep expertise across digital channels (email, paid media, web, social, and peer-to-peer/crowdfunding).
• Experience with CRM, marketing automation and fundraising platforms
• Experience in fundraising KPI's and reporting; GA4, digital advertising, and social reporting, email/CRM analytics, and A/B testing.
• Experience leading cross-functional initiatives and influencing senior stakeholders.
• Experience managing cross-cultural teams

Benefits

• Be a part of a global organization with an impactful mission and a collaborative, respectful, and accountable culture.
• Enjoy opportunities for professional growth and career development.
• Benefit from remote working flexibility and flexible hybrid working environment.
• A favourable time‑off policy.
• Prioritize your wellbeing. We have numerous ways to promote work-life balance.