Responsibilities

• Develop and execute the overall digital marketing strategy.
• Generate qualified B2B leads through integrated digital campaigns.
• Manage website strategy, traffic, optimization, landing pages, and conversion performance.
• Oversee SEO initiatives and manage outside SEO partners.
• Develop and manage PPC and Google Ads campaigns.
• Plan and execute email marketing campaigns.
• Manage social media presence and digital content strategy.
• Develop blogs, videos, case studies, white papers, and customer success content.
• Execute industry-focused campaigns across Manufacturing, Healthcare, Education, Hospitality, Property Management, Commercial Real Estate, and Industrial markets.
• Partner with Marketing Operations to leverage Salesforce CRM and marketing automation.

Requirements

• 5+ years of B2B digital marketing experience with a Bachelor’s degree in Marketing or a related field , or BS in Business Admin 7–10 years of strong hands-on experience.
• Strong B2B marketing background; primarily consumer marketing experience is not preferred.
• Demonstrated ownership of digital marketing strategy and execution.
• Experience managing websites and analyzing website traffic and performance.
• Hands-on experience with social media and email campaigns.
• Experience developing content and integrated marketing campaigns.
• Proven lead-generation experience.
• Experience with paid advertising, particularly Google Ads.
• Strong SEO knowledge, including experience managing outside SEO partners.
• Strong analytical skills and the ability to determine what is and isn't working.

Preferred

• Experience with the following is specifically valuable: - Salesforce CRM - Salesforce Campaigns and reporting - Salesforce Account Engagement - HubSpot - Constant Contact - Apollo - Google Ads - Google Analytics 4 - LinkedIn Campaign Manager - WordPress - Power BI