Digital Marketing & Creative Manager

Troy, MI (On-site)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 4 hrs ago

Job Summary

Lead the social media and content program, guiding a small team and owning end-to-end campaigns from planning to publishing. Drive creative concepts, cross-channel content, and performance-driven optimizations while coordinating with stores, ambassadors, and the broader marketing team.

  • Own and scale social channels and content execution
  • Lead creative development and campaign concepts across platforms
  • Analyze performance and optimize strategies based on data

Job Description

Responsibilities

  • Own and manage all social media channels
  • Manage and provide direction to a small marketing/content team
  • Plan and maintain the monthly content calendar
  • Film, photograph, edit, schedule, and publish content
  • Create Reels, Stories, promotional, educational, and lifestyle content
  • Serve as the main creative lead and develop campaign concepts and new ideas
  • Regularly travel to stores, lounges, events, and other locations to capture content
  • Stay ahead of events, promotions, launches, holidays, and social trends
  • Manage comments, DMs, tags, mentions, and audience engagement
  • Coordinate with stores, vendors, ambassadors, and the marketing team

Requirements

  • 3–5 years of experience in digital marketing, social media, content creation, or a related role
  • Strong portfolio demonstrating social media and creative work
  • Experience filming and editing short-form video
  • Experience with Meta/Facebook Ads and email marketing
  • Strong understanding of social media trends and best practices
  • Strong writing, communication, and organizational skills
  • Creative, proactive, and comfortable taking ownership
  • Ability to analyze performance and make data-driven decisions
  • Ability and willingness to travel regularly as required
  • Ability to work weekends when needed
Wild Bill's Tobacco logo

Wild Bill's Tobacco

3.8 Glassdoor

Wild Bill's Tobacco, formerly known as Smokers Outlet, is the 2nd largest tobacco retailer in the country. The first store opened in 1994 and the company slowly expanded to more than 200 locations. At Wild Bill’s, we specialize in providing the best quality tobacco products at competitive prices all under one roof for the convenience of our customers.Our stores are equipped with the largest well humidified walk in humidors containing fine cigars from across the world. Many of our locations have a lounge area where customers can relax and enjoy a fine cigar with friends. All staff members are trained and equipped with the necessary knowledge and tools to assist the customer and provide exceptional service.

Founded in 1994
Troy, Michigan, USA
398 employees
66% recommend to a friend
81% CEO approval

Salaries

Posted range

$75K/yr – $95K/yr

Taken straight from the job posting.

See all Wild Bill's Tobacco salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
70K
Traffic Source Mix
Search
57.8%
Direct
34.6%
Referral
4.5%
Social
1.2%
Paid
1.8%

Headcount Trend

Current headcount: ~398
Wild Bill's Tobacco logo

Digital Marketing & Creative Manager

Wild Bill's Tobacco · Troy, MI · On-site