Responsibilities

• Build, deploy, and QA outbound marketing campaigns across email, push notifications, and owned channels using platforms such as Sailthru and Airship
• Own the end-to-end email campaign process, including audience segmentation, setup, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic campaigns
• Perform rigorous quality assurance across all campaign elements, including links, tracking, personalization, and rendering
• Monitor and analyze campaign performance, including open rates, click-through rates, conversions, and audience engagement
• Develop and maintain reporting on key metrics such as subscription conversions, audience segmentation performance, and lifecycle engagement
• Support ongoing optimization of campaigns through testing, insights, and performance analysis
• Manage and maintain UTM tracking, vanity URLs, and redirect logic to ensure accurate attribution and seamless user experience
• Oversee campaign tracking infrastructure, including maintaining internal tools such as tracking code generators and campaign trackers
• Proactively audit digital touchpoints (e.g., landing pages, registration walls, redirects) to ensure accuracy and consistency
• Partner with editorial, product, Customer Service, and creative teams to ensure marketing content is timely, accurate, and aligned with business goals

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
• Strong organizational skills with experience managing campaign workflows, trackers, and documentation
• Excellent written and verbal communication skills, with an eye for marketing copy and subject line optimization
• Ability to manage multiple priorities in a fast-paced environment and proactively identify and resolve issues
• Highly detail-oriented, self-motivated, and collaborative

Preferred

• 2+ years of experience in digital marketing, lifecycle marketing, or campaign operations (media or DTC experience preferred)
• Hands-on experience with email marketing platforms (Sailthru preferred) and/or push notification tools (Airship preferred)
• Familiarity with marketing analytics and tracking, including UTM parameters, vanity URLs, and campaign QA best practices
• Basic knowledge of HTML/CSS and experience with Adobe Photoshop or similar tools

Benefits

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• This position is eligible for company sponsored benefits , including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• At CNBC Headquarters in Englewood Cliffs, NJ, you’ll have access to great perks and amenities:
• Sweat it out -- Free onsite fitness center with state-of-the-art equipment, plus daily group classes
• Eat up -- Gourmet cafeteria with daily specials plus soup and salad bars
• Extras -- Dry cleaning, shoe shining and sneak peeks
• Don’t have a car? No problem! We offer free shuttle transportation to and from multiple locations in Manhattan, Brooklyn, Hoboken and Jersey City