Digital Marketing Coordinator

Whitfield County, GA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 1 month ago

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Job Summary

Own day-to-day paid search and social-ready content operations, optimizing campaigns from keywords to landing pages and tracking with analytics, while monitoring SEO practices, competitive trends, and new tech to enhance social strategy.

  • Paid Search & SEO Ownership: Manage keywords, campaign optimization, display, and analytics across the funnel.
  • Social & Tech Scouting: Monitor social trends, propose new technologies, and align messaging for web campaigns.
  • Reporting & Creative Support: Prepare quarterly digital marketing reports and assist with photography, videography, and content creation.

Job Description

Responsibilities

  • Manage day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, display, Google Analytics, and Adwords familiarity.
  • Monitor SEO best practices and strategy compliance.
  • Analyze and optimize paid media campaigns from keyword to landing page, identifying opportunities across the customer journey.
  • Monitor competitive landscape and emerging social trends.
  • Research and propose new technologies, services, and opportunities to enhance social strategy.
  • Prepare quarterly Digital Marketing Report to present to IT Steering Committee.
  • Assist with photography and videography needs for marketing purposes.
  • Assist in implementing high-quality, engaging messaging and content for website campaigns.

Requirements

  • Comprehensive understanding of web content management systems and Adobe Creative Suite programs.
  • 2 years social media and/or marketing experience.
  • Experience in digital marketing and social media content management.
  • Experience managing successful social media campaigns.
  • Ability to work under pressure and manage multiple projects across multiple lines of business.

Preferred

  • Graphic design experience preferred.
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Builtwell Bank

3.0 Glassdoor

Our mission is to be the bank where “every customer comes back and brings a friend.”Over the years, we have grown to more than 24 branch offices in Tennessee and Northwest Georgia, while never losing focus on the customer. We remain attentive to the banking needs of our consumer, small business, and commercial banking customers.Our services include, but are not limited to:CheckingSavingsCredit cardsLoans (including consumer and commercial)MortgagesAdvice from financial expertsInsuranceAnd much more!Our Internet Banking and Online Bill Pay offer customers the flexibility to do their banking anytime and anywhere. Our Mobile Banking offers apps for both Android and iPhones to enable you to bank from your mobile device. Commercial customers can even make deposits from their offices with our remote Deposit Now product.We look forward to hearing from you, and ask that you keep in mind that any posting you make in a social media environment can be seen by all. We want to protect your security, and ask that you not post anything that puts your online safety at risk, including details about your Builtwell accounts and other private or confidential information, such as conversations you may have had with your Builtwell banker. All posts will be reviewed and may be removed if we deem the information to be offensive in nature.For more information about how Builtwell Bank can help with your financial needs, visit www.builtwell.bank

Founded in 1904
Chattanooga, Tennessee, USA
189 employees
57% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
42.4K
Traffic Source Mix
Search
16.9%
Direct
78.1%
Referral
3.9%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~189