Responsibilities

• Develop and maintain engaging digital content for blogs, social media, email campaigns, and website copy to enhance brand storytelling.
• Create and schedule social media posts across platforms such as Facebook, Instagram, LinkedIn, and TikTok, ensuring consistent brand messaging and engagement.
• Collaborate with the Senior Digital Marketing Manager and creative team to develop visually compelling assets for marketing campaigns.
• Engage and facilitate influencer relationships and coordination under the direction of the Senior Digital Marketing Manager.
• Assist in the development and execution of digital marketing campaigns, including SEO, PPC, and email marketing.
• Monitor and analyze social media and website performance using tools like Google Analytics and Meta Business Suite, providing insights to optimize strategy.
• Support email marketing initiatives, including audience segmentation, campaign execution, and performance tracking.
• Update calendar listings and third-party websites to reflect current campaign activations, events, and promotions.
• Stay up to date on industry trends, digital marketing best practices, and emerging social media trends to keep strategies fresh and competitive.
• Identify opportunities to leverage new digital platforms, tools, or techniques to enhance marketing efforts.