Digital Marketing and Content Strategist

Responsibilities

• Write and publish SEO/AIEO-optimized blog posts and recipe pages, applying editorial judgment for persona targeting, brand voice, product accuracy, and search optimization.
• Build and send email campaigns, and manage lifecycle flow builds.
• Produce ad creative, social assets, and promotional graphics using AI-assisted design tools.
• Build and maintain the AI creative workflow system, including measurement and ongoing optimization.
• Execute the full-year campaign calendar with persona-segmented content across email, blog, social, and advertising.
• Collaborate with the Creative Manager on brand consistency, with our photographer/videographer on content integration, and social media and earned media channel owners.
• Own the Shopify app stack: audit, configure, and optimize plugins. Cut what doesn’t perform. Implement what’s missing.
• Build and maintain marketing analytics infrastructure and drive conversion rate optimization.
• Manage SEO/AIEO technical execution through our shared IT team.
• Support Amazon analytics and reporting in partnership with our Amazon vendor.

Requirements

• 3+ years in content marketing, growth marketing, or a hybrid digital marketing role.
• Demonstrated AI tool proficiency and genuine passion for AI-enabled content and workflow development.
• Strong writing and editing skills with the ability to adapt tone across different customer personas.
• Proficiency in at least one email platform (Klaviyo strongly preferred) including campaign builds, flow architecture, and segmentation.
• Working knowledge of Shopify Plus (or comparable e-commerce platform) including app management and basic analytics.
• Comfort with data: you can build dashboards, interpret trends, and turn analytics into action.
• Design sensibility - understanding of layout, typography, color, and visual hierarchy - with working proficiency in Canva or comparable tools.
• Self-directed with strong project management instincts; you can own an editorial calendar, production queue, and tech stack without daily supervision.
• Possible travel requirements between Iron Ridge, Richfield, Hartford and West Bend locations

Preferred

• Experience building and optimizing Klaviyo flows and automated email sequences.
• Familiarity with Shopify app ecosystem, Liquid theme basics, and CRO tools.
• Experience with SEO/AIEO content strategy and technical SEO fundamentals (schema, site speed, search console).
• Exposure to prompt engineering, AI workflow building, or automation tools.
• Experience in food, CPG, or specialty e-commerce.