Digital Marketing and Content Manager

New York City, NY (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own growth focused marketing for a community healthcare brand by owning campaigns, SEO, content, video, and community engagement, with cross team alignment and analytics to steer improvements.

  • Growth ownership: lead campaigns, content calendars, and social/video production to drive patient engagement.
  • Performance analytics: measure with web/SEO metrics and analytics tools to turn data into actions.
  • Collaborative Ops: align with leadership and across departments to improve marketing performance.

Job Description

Responsibilities - Support patient growth initiatives through strategic marketing campaigns - Improve and manage website and SEO performance and optimization - Analyze marketing performance and provide actionable insights using analytic tools - Develop, create, and manage engaging content across social media platforms. - Create and execute monthly content calendars. - Film, edit, and publish short-form video content, graphics, campaigns, and educational materials. - Montier engagement and manage community interaction. - Other responsibilities include leadership collaboration about marketing performance and improvement, and ensuring alignment amongst departments. Requirements - Experience managing digital marketing and social media for a brand or organization. - Strong understanding of content creation, branding, and audience engagement. - Knowledge of SEO, website management, and digital analytics. - Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools. - Healthcare marketing experience is a plus, but not required.
LaSante Health Center logo

LaSante Health Center

LaSante is a culturally diverse, complete medical suite offering dental, medical, and specialty care for patients of all ages without regard to age, illness, orientation, residency status or their ability to pay. We are doctors and nurses from the community we serve, working for that community, and ensuring that the same high quality care that was once only available to affluent, highly insured individuals is now available to anyone. LaSante was conceived to address the much-debated healthcare disparities in Brooklyn. Chronic illnesses such as hypertension, diabetes, hyperglycemia, infectious diseases, obesity and cardiac conditions are unfortunately more prevalent in our community. This situation can be reversed with comprehensive preventive care. LaSante‘s main mission is to deliver community-based services aimed at reducing these appalling health statistics.

Founded in 2016
Brooklyn, New York, USA
84 employees (2 in marketing)

Traffic Signals

Monthly Visitors
9.9K
Traffic Source Mix
Search
41.8%
Direct
42.7%
Referral
5.6%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~84

Marketing Team

Marketing Team Size
2 (2% of company)
Median Career Experience
11 years
Median Tenure
4.1 years