Digital Marketing & Content Coordinator

Mobile, AL (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 days ago

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Job Summary

Owns the company content strategy and cadence, producing blogs, web copy, social content, email campaigns, and internal communications while coordinating with stakeholders to ensure brand voice and alignment.

Develops and publishes multi-channel content across blogs, web properties, social platforms, and email.
Manages the content calendar, approvals, and publishing across digital channels.
Collaborates with HR and leadership to reflect company culture in internal communications.

Job Description

Responsibilities

Writes and publishes blog articles, knowledge center content, and educational resources aligned with SEO strategy and content calendar.
Drafts press releases, company announcements, and PR-style articles for distribution and website publication.
Creates social media copy for LinkedIn, Facebook, and other approved platforms; schedules and publishes content using the company's social media management tools.
Develops and maintains email marketing content including newsletters and campaign communications.
Writes and updates website copy across the TFI and TFM web properties to ensure accuracy, consistency, and search performance.
Manages and maintains all Google Business Profiles across TFI and TFM locations; ensures listings are accurate, current, and optimized.
Monitors online reviews and digital reputation; coordinates response strategy in alignment with brand voice and company guidelines.
Supports basic SEO practices including on-page optimization, meta descriptions, and content tagging.
Tracks and reports on social media and website performance metrics; provides regular summaries to marketing leadership.
Assists in developing written content for sales collateral, line cards, product one-sheeters, and trade show materials in collaboration with the Creative Coordinator.

Requirements

Associate's degree or equivalent experience in marketing, communications, journalism, English, digital media, or a related field.
Demonstrated writing experience, including samples across formats (articles, social media, web copy, or similar).
Proficiency with standard office and content tools including Microsoft Office and Google Workspace.

Preferred

Bachelor's degree in marketing, communications, journalism, or a related field.
Experience managing social media accounts or a content calendar for a business or organization.
Familiarity with B2B marketing, manufacturing, construction, or industrial sectors.
Experience with SEO tools (e.g., Google Search Console, Semrush, or Yoast) and web analytics (e.g., Google Analytics).
Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or similar).