Responsibilities

• Develop and execute comprehensive digital marketing campaigns that increase patient referrals, promote physician services, and support organizational growth.
• Manage NJPNI's online reputation by monitoring and responding appropriately to Google reviews and other public review platforms in collaboration with leadership.
• Develop and maintain an annual digital marketing calendar that aligns with organizational initiatives, physician recruitment, community outreach, awareness campaigns, and strategic priorities.
• Coordinate the promotion of new providers, specialty programs, clinical services, events, and community partnerships across all digital platforms.
• Monitor website traffic, search rankings, conversion rates, and engagement metrics; prepare monthly analytics reports with recommendations for continuous improvement.
• Ensure all website and digital content is accurate, current, HIPAA-compliant, and consistent with NJPNI's branding standards.
• Capture and create high-quality photo and video content highlighting providers, patient education, office activities, community events, and organizational milestones.
• Identify emerging digital marketing trends, technologies, and opportunities to improve patient engagement and brand visibility.
• Ensures that NJPNI has a consistent presence on social media (daily, weekly etc.)
• Create, curate, and manage all published content (images, video, written).

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Public Relations, Business Administration, Graphic Design, or a related field required.
• Master's degree or professional marketing certifications (Google Analytics, Google Ads, HubSpot, Meta Blueprint, etc.) preferred.
• Minimum of 3 years of progressively responsible experience in digital marketing, social media management, brand development, or communications.
• Experience developing and implementing successful digital marketing campaigns across multiple platforms.
• Experience creating professional written, graphic, and video content for business or healthcare organizations preferred.
• Healthcare or medical practice marketing experience strongly preferred.
• Knowledge of web design, web development, CRO, and SEO.

Preferred

• Master's degree or professional marketing certifications (Google Analytics, Google Ads, HubSpot, Meta Blueprint, etc.) preferred.
• Healthcare or medical practice marketing experience strongly preferred.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance