Responsibilities

• Digital Marketing & Social Media Strategy
• Own GDCDB's social media strategy and day-to-day execution across Instagram, Facebook, and LinkedIn, driving audience growth, engagement, and community connection.
• Manage GDCDB's social media presence with a focus on community engagement and brand integrity.
• Test and iterate on content formats, timing, and messaging based on platform performance data.
• Plan and execute social media campaigns in partnership with volunteer programs to support product drives and other community engagement initiatives.
• Oversee and update an annual marketing and communications plan that elevates GDCDB's issue, brand, and impact and strengthens engagement across key audiences.
• Track, test, and analyze campaign performance and recommend data-informed improvements to inform ongoing strategy and content decisions.
• Content Creation & Storytelling
• Manage and maintain a content calendar across channels, including social, website, and email.
• Develop community-centered stories that highlight families, partners, volunteers, and supporters and illustrate GDCDB’s impact.

Requirements

• Demonstrated experience planning and executing social media campaigns, including experience creating compelling content for Instagram, Facebook, or LinkedIn, with results in audience growth or engagement.
• Four+ years of progressively responsible experience in digital marketing, social media, communications, or related roles.
• Exceptional writing and editing skills, with the ability to translate complex information into snackable, compelling, audience-appropriate content across channels.
• Strong project management and organizational skills, with the ability to manage multiple projects, deadlines, relationships, and priorities simultaneously.
• Strong interpersonal skills and demonstrated ability to collaborate across departments, build trust, gather input, and provide communications guidance.
• Familiarity with accessibility standards and best practices for digital content.
• Strong attention to detail and commitment to producing accurate, high-quality work.
• Ability to work both independently and collaboratively, exercise sound judgment, and take ownership of projects from strategy through execution.
• Located in the Washington, DC region with the ability to attend events, site visits, and community activities, including occasional evenings and weekends.
• Commitment to GDCDB's mission and to ensuring families across our region have access to the essentials they need.

Preferred

• Experience working in nonprofit, community-based, or other mission-driven communications.
• Experience capturing quality photography and short-form video for digital communications.
• Proficient in Canva or similar tools, with the ability to produce polished, on-brand graphics, layouts, and communications materials.
• Experience supporting fundraising, donor communications, volunteer engagement, or other constituent engagement strategies.
• Experience using email marketing, CRM, and audience engagement platforms, including audience segmentation and performance tracking.
• Experience using analytics, testing, and performance data to strengthen digital communications and campaigns.
• Familiarity with website content management systems and basic SEO principles.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan