Digital Marketing & Communications Coordinator

Hudsonville, MI (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 days ago

Job Summary

Own the churchs digital marketing ecosystem, driving engagement and growth through email, SMS, paid ads, and website/app updates while coordinating with ministry teams on campaigns and performance reporting.

  • Lead segmentation, journeys, and targeted email/SMS campaigns
  • Oversee digital advertising across Meta and YouTube
  • Maintain content accuracy and UX across web and app touchpoints

Job Description

Responsibilities

  • Digital Engagement & Promotions
  • Email & SMS/Text Marketing
  • Build, schedule, and send targeted email newsletters, transactional communications, and engagement journeys using our email marketing platform
  • Strategy and implementation for text/SMS marketing campaigns for major event announcements, and ministry updates
  • Track and report key metrics (open rates, click-through rates, conversion rates) to optimize future messaging and segment audiences effectively.
  • Paid Advertising & Digital Promotions
  • Plan, launch, and manage targeted digital ad campaigns (Meta Ads and YouTube) to reach the local community and invite newcomers
  • Monitor ad performance, manage campaign budgets, and optimize copy/creative to maximize return on investment and engagement
  • Website & Mobile App Operations
  • Maintain and update content across the primary church website and mobile app to ensure information is accurate, accessible, and aligned with ministry goals.

Requirements

  • 3–5 years of professional experience in digital marketing, communications, or a related role
  • Hands-on experience with platforms such as Mailchimp, ActiveCampaign, or church-specific CRM email systems; familiarity with text platforms (e.g., Clearstream)
  • Demonstrated experience creating and optimizing Meta Ads (Facebook/Instagram) and Google Ads
  • Experience managing website content (WordPress, or church CMS like Church Center and mobile app administration
  • Proficiency in project management software (Asana, ClickUp, or similar platforms) (required)
  • Ability to pull and interpret digital performance data (analytics, ad metrics, open/click trends) to inform future strategy
Chapel Pointe logo

Chapel Pointe

Vision: Transformed followers of Jesus passionately responding to God rooted in prayer and the Bible equipping disciples. Values:1. God's presence is palpable2. Loving relationships set the tone for community3. Discipleship is a way of life4. Live in your spiritual giftedness5. Engage in kinddom expansionKey moments mark the life of every believer. As we seek to multiply transformed followers of Jesus, we want to help people take next steps on the journey of transformation.

Founded in 2000
Hudsonville, Michigan, USA
48 employees (9 in marketing)

Marketing Team

Marketing Team Size
6 (13% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6.1%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~48
Chapel Pointe logo

Digital Marketing & Communications Coordinator

Chapel Pointe · Hudsonville, MI · Unknown