Digital Marketing Campaign Manager

Jackson, MS

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive cross‑channel digital marketing campaigns to attract prospects, nurture customers, and enable strong customer journeys across lines of business.

  • Own campaign workflows and journeys in marketing automation platforms
  • Must-have: 5+ years in Marketing/Communications with cross-channel campaign experience
  • Standout: Ability translate high-level strategy into detailed tactical execution and collaborate across teams

Job Description

Responsibilities

  • Develop and execute digital marketing strategies across lines of business to attract prospects, nurture and cross sell existing customers, and enable exceptional customer journeys
  • Ensure campaign consistency with brand standards and best practices
  • Work with broader team to develop campaign strategy to support line-of-business goals and objectives
  • Develop branding, lifecycle, and promotional messaging in conjunction with in-house and agency teams
  • Build campaign workflows and customer journeys within marketing automation platforms
  • Perform additional duties as assigned.

Requirements

  • Proven experience dealing with confidential, complex, and sensitive information
  • Four-year college education required or equivalent experience
  • 5+ years of experience (Marketing, Communications, Advertising, or related experience)
  • Strong comprehension of marketing automation landscape
  • Well-versed in the use of technology to solve business problems
  • Experience developing marketing campaigns and cross-channel customer journeys
  • Ability to translate high-level strategic thinking into creative and detailed tactical execution plans
  • Proven ability to work in a collaborative team environment
  • Strong organizational, planning, multi-tasking, and project management skills

Preferred

  • Experience working with marketing automation and analytics tools such as Adobe Campaign, Adobe Analytics, Google Analytics, Marketo, Hubspot or similar
Trustmark logo

Trustmark

Trustmark is a national employee benefits company offering specialized expertise in voluntary benefits, self-funded health benefit plan design and administration, and employee health and fitness programs that drive results through human and virtual connection. Trustmark offers employers access to benefit options usually reserved for large companies, combined with the personal service you’d expect from a small company. Trustmark’s commitment to building long-term, trusted relationships helps people and businesses thrive. •Trustmark Voluntary Benefits provides valuable life, hospital, accident, disability and critical illness insurance designed to fit changing needs based on life stage or financial priorities. Trustmark helps educate employees and provides resources to help communicate the value of benefits and other important company initiatives. To learn more, visit TrustmarkVB.com.•Trustmark Small Business Benefits® level-funded solutions allow small to mid-size employers to provide affordable health benefits to employees. Available to groups with five or more employees along with simplified underwriting for 51 or more enrolled employees, our comprehensive self-funded plan designs and services help empower clients to be smarter healthcare consumers. To learn more, visit TrustmarkSB.com.•HealthFitness is a comprehensive wellbeing provider that delivers wellness, fitness and injury prevention programs. To learn more, visit Healthfitness.com.

Founded in 1913
Lake Forest, Illinois, USA
1.1K employees (26 in marketing)
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Digital Marketing Campaign Manager

Trustmark · Jackson, MS