Responsibilities

• Marketing Strategy & Brand Growth
• Assist with content strategy, content writing, and creative development for SteelMasterUSA.com and SteelMasterEstructuras.com, ensuring consistency of voice, messaging, and brand standards.
• Use SEO/AEO insights, data analytics, and market research to guide decision-making and identify growth opportunities in new and existing markets.
• Partner with cross-functional leaders to align marketing strategy with broader business goals, ensuring measurable ROI on global initiatives.
• Collaborate with the sales team to design and execute lead-generation initiatives and nurture pipelines through targeted digital and content-driven communication strategies.
• Digital Marketing & Campaign Leadership
• Implement digital lead-generation campaigns tactics (Search Engines, Meta platforms, WhatsApp, and others) to attract and convert qualified leads.
• Develop performance dashboards to track campaign effectiveness, lead quality, and conversion rates, presenting findings and recommendations to leadership.
• Administer creative assets, landing pages, and localized campaigns to ensure cultural and linguistic relevance while maintaining brand integrity.
• Social Media & Global Brand Engagement

Requirements

• Bachelor’s degree in Marketing, Communications, International Business or related field.
• 2+ years of experience in international marketing, B2B business development, or global brand management.
• Fluency in English with *Spanish language skills a plus!*
• Strong understanding and technical competency of digital marketing channels, analytics, SEO/AEO, marketing automation within CRM systems and marketing software platforms including but not to limited to WordPress, Canva, video creation and editing.
• Demonstrate an ability to think strategically, manage cross-functional initiatives, and communicate effectively across departments.

Preferred

• Spanish language skills a plus

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance