Responsibilities

• Develop and manage digital marketing campaigns designed to generate qualified homeowner leads
• Manage paid advertising efforts across Google, Meta, Local Services Ads, YouTube, and other relevant platforms
• Improve lead quality, appointment volume, and overall marketing ROI
• Work closely with Sales and Coordinations teams to optimize lead conversion and appointment-setting performance
• Track campaign performance and continuously improve results through testing and optimization
• Brand Development & Social Media: Develop and execute the company's overall brand strategy
• Manage all company social media platforms
• Create, coordinate, and publish content that supports both customer acquisition and recruiting efforts
• Ensure brand consistency across all platforms and marketing materials
• Grow brand awareness and community engagement throughout the Houston market

Requirements

• Bachelor's degree in Marketing, Advertising, or Communications
• 2+ years of professional marketing experience
• Proven track record of generating measurable business results through digital marketing campaigns
• Experience managing social media accounts for a business or brand
• Experience creating video, photo, graphic, and written content
• Experience managing paid advertising campaigns
• Strong understanding of SEO, content marketing, and lead generation strategies
• Strong analytical and reporting skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects and priorities simultaneously

Preferred

• Experience generating leads for high-ticket services
• Experience with Google Ads, Google Analytics, Search Console, Meta Ads Manager, and CRM platforms

Benefits

• Competitive Base Salary
• Performance-Based Bonus Opportunities
• Insurance Options
• 401(k)
• 401(k) Company Match
• Paid Time Off
• Paid Holidays
• Employee Referral Program
• Professional Development Opportunities
• Career Growth Opportunities