Responsibilities

• Maintain the Matco-Norca & SVF Flow Controls social media calendars and publish content across all active channels.
• Develop fresh social media concepts and monthly blog topics, including product features, industry insights, weekly tips, reels, and other engaging content.
• Write clear, accurate, and compelling copy for social media, blogs, emails, websites, and digital campaigns.
• Create branded social media graphics, short-form videos, and other digital assets using Canva and Adobe Creative Suite.
• Identify, evaluate, and coordinate relationships with relevant industry influencers.
• Strengthen engagement with customers, representatives, industry organizations, and other key audiences across social media.
• Build, test and deploy weekly marketing emails through the company CRM.
• Maintain clean, accurate, and well-organized CRM data.
• Create and update segmented lists for customer communications, prospecting, and targeted campaigns.
• Use available research and data tools to identify new contacts and build prospecting lists.

Requirements

• Two or more years of experience in digital marketing, content marketing, social media or a related role.
• Experience managing business social media accounts and developing content calendars.
• Experience creating graphics and digital content using Canva and Adobe Creative Suite.
• Experience using a CRM or marketing automation platform; HubSpot experience is strongly preferred.
• Experience with digital advertising, website analytics, PPC reporting and campaign measurement.
• Excellent writing, editing, proofreading and verbal communication skills.
• Exceptional attention to detail, with a demonstrated ability to produce accurate, polished work.
• Familiarity with website content management systems and landing-page creation.
• Familiarity with email marketing, contact segmentation, list management, and data hygiene.
• Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines.

Preferred

• HubSpot experience is strongly preferred.