Responsibilities

• The Role: We are looking for a Digital Marketing Associate to help increase the visibility and engagement of our brands, products, and thought leadership across digital channels. In this role, you will lead the day-to-day management of our organic social media program, from content development and publishing to performance analysis and optimization. This is an excellent opportunity to gain hands-on digital marketing experience while contributing to one of Morningstar's fastest-growing business units.
• What you’ll be doing: Industry & Product Knowledge - Develop a strong understanding of credit brands, products, audiences, and business objectives. - Build deep familiarity with the organization's research offerings, methodologies, and areas of expertise. - Build knowledge of the credit ratings industry, competitive landscape, and key market trends. Organic Social Media - Own the day-to-day execution, growth, and optimization of organic social media channels, with a primary focus on LinkedIn. - Develop and execute a content calendar that promotes research, market commentary, ratings, events, podcasts, thought leadership, and corporate initiatives. - Translate complex financial, economic, and industry topics into clear, compelling, and engaging social media content for senior institutional audiences, including investors, issuers, bankers, asset managers, regulators, and other capital markets audiences. - Apply social media best practices to optimize content performance, including copywriting, content formatting, publishing cadence, audience engagement, and channel-specific tactics. - Monitor industry news, market developments, and competitive activity to identify timely content opportunities and recommend new content ideas. - Track, analyze, and report on key performance metrics, providing actionable recommendations to increase engagement, audience growth, and overall channel effectiveness. Paid Media Campaign Execution - Support the execution, monitoring, and optimization of paid digital marketing campaigns across LinkedIn, Google Paid Search, Google Display, YouTube, and other digital channels. Marketing Operations - Support digital marketing processes and workflows, including campaign intake, project management, and campaign execution to ensure initiatives are delivered on time and on brief. - Coordinate with Marketing Strategy, Content, Events, Copy, Design, and other stakeholders to execute integrated digital marketing campaigns and initiatives. - Analyze website and campaign performance data, develop reports, and provide insights and recommendations to support decision-making and continuous improvement. - Maintain campaign documentation, tracking, and operational processes to support efficient execution and performance measurement. - Keep current with evolving digital marketing trends, social media best practices, emerging technologies, and platform capabilities to identify new opportunities and improve marketing effectiveness.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Finance, Economics, or a related field.
• 2-3 years of experience managing organic social media programs for a B2B organization, including content planning, content creation, publishing, and performance analysis; LinkedIn experience preferred.
• Excellent writing and storytelling skills, with the ability to translate complex financial, economic, and industry topics into clear, compelling social media content for professional audiences.
• Strong data-analysis skills with hands-on experience translating performance data into actionable recommendations that improve marketing performance.
• Exceptional attention to detail in both written and visual communications, with a proven ability to execute marketing initiatives accurately and efficiently.
• A track record of successfully collaborating with cross-functional teams as well as working independently and autonomously .
• Ability to manage multiple projects simultaneously, communicate effectively with stakeholders, and prioritize work to meet deadlines without sacrificing quality.
• Curiosity, initiative, and a willingness to learn new skills, technologies, and industry concepts.

Benefits

• Base Salary Compensation Range $63,690.00-$93,404.66 Incentive Target Percentage 7.5% Annual Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.