Responsibilities

• Assist with the execution and tracking of digital marketing campaigns across social media, email, website, and other digital platforms.
• Monitor and analyze website traffic, audience behavior, campaign performance, and digital engagement.
• Track social media performance across platforms including Instagram, TikTok, Facebook, X, and YouTube.
• Develop weekly and monthly reports highlighting key performance indicators, trends, growth, and campaign results.
• Help identify opportunities to increase website traffic, social media engagement, ticket interest, and overall digital reach.
• Assist with website updates, landing pages, promotional campaigns, and digital content as needed.
• Support email marketing initiatives, including campaign development, audience segmentation, scheduling, and performance tracking.
• Assist with basic search engine optimization (SEO) efforts to improve the team’s visibility across search engines.
• Support paid digital advertising campaigns across platforms such as Meta and Google, including campaign setup, tracking, reporting, and optimization.
• Track campaign links and conversions using tools such as UTM parameters and digital analytics platforms.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Digital Marketing, Business, Communications, Advertising, Data Analytics, Sports Management, or a related field.
• Strong interest in digital marketing, analytics, social media, and/or sports marketing.
• Comfortable working with spreadsheets and data using Google Sheets and/or Microsoft Excel.
• Ability to interpret data and communicate key findings in a clear and useful way.
• Highly organized, detail-oriented, and capable of managing multiple projects and meeting deadlines.
• Strong written and verbal communication skills.
• Be proactive, curious, and willing to bring new ideas and recommendations to the marketing team.
• Ability to work effectively in a fast-paced team environment.
• Maintain a professional and positive representation of the organization when interacting with players, coaches, sponsors, partners, and fans.
• Must be willing and able to work occasional evenings, weekends, and holidays as required by the team schedule.

Preferred

• Basic knowledge of digital analytics and reporting; experience with Google Analytics 4 (GA4) is preferred.
• Familiarity with Meta Business Suite, Meta Ads Manager, Google Ads, Google Search Console, or similar digital marketing platforms is a plus.
• Experience with email marketing platforms such as Mailchimp, Constant Contact, HubSpot, or similar programs is a plus.
• Basic understanding of SEO, website analytics, digital advertising, and conversion tracking is preferred.