Responsibilities

• Hands-On Campaign Execution (Primary Focus)
• Build, launch, and manage digital marketing campaigns across channels including SEO, SEM, PPC, paid social, display, retargeting, and content syndication
• Execute inbound and outbound demand generation programs aligned with overall campaign strategy
• Set up and manage campaigns in marketing automation and ad platforms (e.g., HubSpot, Google Ads, LinkedIn, etc.)
• Create and deploy emails, landing pages, forms, and workflows to support campaign execution
• Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)
• Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas
• Optimization & Performance Management
• Monitor daily and weekly campaign performance and make real-time adjustments to improve results
• Run A/B tests across ads, landing pages, and email campaigns to optimize conversion rates

Requirements

• 2–5 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)
• Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)
• Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously
• Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)
• Understanding of marketing funnels, lead generation, and conversion optimization
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, execution-driven environment
• Bachelor’s degree in marketing, business, or related field

Preferred

• Experience marketing cybersecurity, cloud security, DevOps platforms, infrastructure software, developer tools, or enterprise SaaS products
• Familiarity with Software supply chain security
• Vulnerability management
• Container security
• Kubernetes
• Cloud-native architectures
• Application security
• DevSecOps
• Experience with account-based marketing (ABM) and enterprise demand generation
• Experience managing paid media budgets or working with agencies

Benefits

• Medical, dental, and vision insurance
• Paid time off and company holidays
• Remote / flexible work environment
• Professional development opportunities