Digital Marketing Advisor-GTM and Commercialization

Collierville, TN (Hybrid)

$7K/mo – $15K/moSenior Level5+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end commercialization for the Sensors & Monitoring & Intervention portfolio, driving market positioning, GTM, pricing, launches, and adoption at scale.

  • Lead cross functional alignment across Product, Commercial, Operations, Marketing, Sales and Executive Leadership to enable timely launches and revenue realization.
  • Own customer segmentation, VOC integration, adoption metrics, and executive communications to continuously improve portfolio strategy and business outcomes.

Job Description

Responsibilities

  • Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company’s product and service portfolio.
  • Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
  • Provides subject matter expertise to support strategic priorities.
  • Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
  • Perform other duties as assigned.
  • Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization.
  • Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth.
  • Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption.
  • Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes with minimum supervision
  • Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy.
  • Support global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
  • Partner with technical product teams and operational stakeholders to ensure readiness across launches, customer engagement, sales enablement, and adoption initiatives.

Requirements

  • Experience leading commercialization, GTM strategy, product adoption, or digital transformation initiatives across Sensors & Monitoring & Intervention (M&I), IoT, logistics, healthcare, operational visibility, digital products, or enterprise technology solutions.
  • Strong background in product positioning, customer segmentation, pricing and packaging strategy, sales enablement, commercialization planning, Voice of Customer integration, and adoption metrics.
  • Demonstrated success owning revenue and adoption targets, with the ability to connect digital initiatives to measurable business outcomes, including revenue growth, ROI, operational efficiency, customer adoption, and market expansion.
  • Experience developing business cases, executive communications, strategic narratives, and commercialization roadmaps for complex enterprise initiatives.
  • Proven ability to lead cross-functional alignment across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership within highly matrixed organizations.
  • Experience supporting global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
  • Strong executive presence, communication, stakeholder management, strategic problem-solving, and organizational influence skills.
  • Ability to navigate ambiguity, balance competing priorities, and drive strategic initiatives from concept through execution in fast-paced enterprise environments.
  • Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
  • Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
  • More advanced degrees may offset experience requirements. A related Master’s Degree equals two (2) years experience.
  • Knowledge, Skills, and Abilities: Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
  • Technical acumen.
  • Strong collaboration, communications and analytical skills.

Preferred

  • This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location severa times per week.

Benefits

  • For details on our comprehensive benefits, click here.
FedEx logo

FedEx

FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities.Day one: 186 deliveries. Today: About 14.5 million.

Founded in 1973
Memphis, Tennessee, USA
187K employees (2,453 in marketing)