Digital Marketing Advisor-GTM and Commercialization

Pittsburgh, PA (Hybrid)

$7K/mo – $15K/moSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the cross functional commercialization of a complex M&I portfolio, turning product launches into quantified adoption and revenue growth through GTM, pricing, and executive storytelling.

  • GTM planning and pricing are built into roadmaps that translate enterprise goals into measurable market impact.
  • Bridge Product, Commercial, Ops, Marketing, Regions, Sales and Leadership to launch and scale adoption.

Job Description

Responsibilities

  • Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization.
  • Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth.
  • Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption.
  • Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes with minimum supervision
  • Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy.
  • Support global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
  • Partner with technical product teams and operational stakeholders to ensure readiness across launches, customer engagement, sales enablement, and adoption initiatives.

Requirements

  • Experience leading commercialization, GTM strategy, product adoption, or digital transformation initiatives across Sensors & Monitoring & Intervention (M&I), IoT, logistics, healthcare, operational visibility, digital products, or enterprise technology solutions.
  • Strong background in product positioning, customer segmentation, pricing and packaging strategy, sales enablement, commercialization planning, Voice of Customer integration, and adoption metrics.
  • Demonstrated success owning revenue and adoption targets, with the ability to connect digital initiatives to measurable business outcomes, including revenue growth, ROI, operational efficiency, customer adoption, and market expansion.
  • Experience developing business cases, executive communications, strategic narratives, and commercialization roadmaps for complex enterprise initiatives.
  • Proven ability to lead cross-functional alignment across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership within highly matrixed organizations.
  • Experience supporting global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
  • Strong executive presence, communication, stakeholder management, strategic problem-solving, and organizational influence skills.
  • Ability to navigate ambiguity, balance competing priorities, and drive strategic initiatives from concept through execution in fast-paced enterprise environments.
  • Minimum Education: Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.

Preferred

  • Preferred Qualifications: This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.
  • More advanced degrees may offset experience requirements. A related Master’s Degree equals two (2) years experience.
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FedEx

FedEx connects people and possibilities through our worldwide portfolio of shipping, transportation, e-commerce and digital supply chain services. For decades, we’ve been innovating to deliver more for you. Strengthening supply chains with our global network. Simplifying logistics. Enhancing tracking and visibility. And using data from every journey to make your experience better. Our people are the foundation of our success, and FedEx has consistently ranked among the world’s most admired and trusted employers. We inspire our global workforce of more than 575,000 team members to remain absolutely, positively focused on safety, the highest ethical and professional standards, and the needs of their customers and communities.Day one: 186 deliveries. Today: About 14.5 million.

Founded in 1973
Memphis, Tennessee, USA
187K employees (2,453 in marketing)