Digital Marketing Account Manager

Responsibilities

• Managing a portfolio of digital marketing clients across SEO, PPC, paid social, organic social and wider digital activity
• Building strong relationships with clients and becoming a trusted marketing partner
• Understanding each client's commercial objectives rather than simply delivering a list of marketing tasks
• Working with our SEO, PPC, social, content, design and development teams to coordinate client activity
• Creating and contributing to multichannel digital marketing strategies
• Reviewing campaign performance and identifying areas for improvement
• Running regular client meetings and presenting results clearly and confidently
• Translating technical marketing information into language clients can understand
• Reviewing SEO performance, including rankings, organic traffic, conversions and search visibility
• Understanding PPC performance, including budgets, conversions, CPA, ROAS and campaign opportunities

Requirements

• Previous digital marketing or agency experience
• Account management or client-facing experience
• A good working knowledge of SEO
• A good working knowledge of Google Ads/PPC
• A good understanding of organic and paid social media
• An understanding of website performance, conversion and user experience
• Experience interpreting marketing data and explaining results to clients
• Strong written and verbal communication skills
• Excellent organisation and attention to detail
• The ability to manage multiple accounts and competing deadlines

Preferred

• GA4
• Google Search Console
• Google Tag Manager
• Google Ads
• Meta Ads
• Semrush or Ahrefs
• WordPress
• Shopify
• CRM and lead tracking
• AI search, Generative Engine Optimisation (GEO) or Answer Engine Optimisation (AEO)

Benefits

• Casual dress
• Company events
• Company pension
• Health & wellbeing programme
• Work from home