Marketing Manager, New York
Children's Cancer Association | JoyRx
New York City, NY (Remote)
$89K/yr - $104K/yr (Est.)In-houseFull-timeMid level5+ years exp.
3 hrs ago
Digital Marketer
Riverside, CA (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale compliant paid search programs for rehab advertising, focusing on driving high-quality admissions while safeguarding account health.
- Growth: Scale Google Ads and Local Services Ads with policy compliance and quality admissions.
- Ops & Optimization: Lead landing-page CRO, call-tracking scoring, and funnel refinements to improve conversion efficiency.
Job Description
Responsibilities
- Scale Google Ads and Local Services Ads in the rehab space while protecting the account and improving qualified admissions.
- Operate in a hands-on, compliance-heavy capacity and support scaling with our rapidly growing organization.
Requirements
- LegitScript + Google healthcare policy compliance for drug/alcohol rehab advertising (required)
- Google Ads (Search) with high-intent keyword strategy, negatives, query mining, and landing-page message match
- Call tracking + call scoring/QA; improving qualified call rate (not just volume)
- Landing page CRO (conversion rate optimization): testing, speed/UX improvements, and funnel refinement
- CRM integration + lead flow: Salesforce and/or Kipu (lead routing, lifecycle stages, data hygiene)
Preferred
- LSA results (Local Services Ads) experience
Benefits
- benefits + bonus structure
Motive Companies
Motive is a leading provider of renewable energy and infrastructure solutions for industrial and commercial applications. Our comprehensive portfolio includes energy storage & management, solar photovoltaic, lithium-ion batteries, electric vehicle & forklift charging, LCF credits, as well as wireless, broadband & 5G. From design, construction, maintenance and installation, we provide true end-to-end services that support all energy, battery, charging and telecommunication needs. With offices across North America and a workforce of 700 professionals, we have the geographical reach, scalability, and financial stability to meet customers' changing needs. At our core, Motive develops renewable energy and infrastructure solutions to create a more sustainable society.
