Responsibilities

• Digital Profiles and Brand Data Management – 40% - Monitor provider, hospital, and clinic locations and profiles across supported platforms to ensure accuracy, completeness, and alignment with centralized provider and location data sources. - Support operational workflows related to photo optimization, profile creation, claiming, suppression, optimization, and lifecycle management within Yext and downstream third-party platforms. - Identify, troubleshoot, and resolve synchronization issues, duplicate listings, profile inconsistencies, and platform errors impacting profile accuracy and discoverability. - Conduct routine audits and quality assurance reviews to validate provider and location data – including addresses, phone numbers, hours, specialties, appointment links, accessibility information, and photos – ensuring accurate, complete, and aligned data across platforms. - Monitor profile health dashboards, platform notifications, and operational alerts to proactively identify issues requiring resolution or escalation. - Maintain operational documentation, workflow standards, issue tracking, and quality assurance processes supporting enterprise profile management. - Coordinate with provider data, location data, digital, operational, and vendor teams to support accurate data syndication and issue resolution across platforms.
• Reputation Monitoring & Search Engine Optimization – 30% - Monitor reviews, ratings, and reputation dashboards across supported platforms and assist with issue routing and escalation workflows. - Support review response coordination processes with internal stakeholders and external vendor partners. - Implement innovative digital marketing and search engine optimization strategies to ensure discoverability and patient experience metrics are met.
• Initiative Implementation and Resolution Assessment – 30% - Analyze recurring operational issues, trends, and escalation patterns impacting patient experience or online reputation and provide suggestions for resolutions to the Assistant Director. - Implement reputation management initiatives with a focus on operational and technical workflows and outcomes. - Support operational readiness for new platform features, expanded directory integrations, or changes to enterprise profile and reputation management workflows.

Requirements

• Bachelor’s degree in marketing, communications, business, healthcare administration, information management, or related field.
• Three - four years of experience implementing digital experience initiatives, reputation management, customer experience operations, marketing data management, or related work.
• Familiarity with listings management or reputation management platforms.
• Strong attention to detail and organizational skills with the ability to manage multiple priorities simultaneously.
• Strong analytical, troubleshooting, and problem-solving skills.
• Comfortable working with dashboards, spreadsheets, operational systems, and cross-functional workflows.
• Strong written and verbal communication skills.

Preferred

• Experience working in large-scale digital profile management.
• Experience working in healthcare, higher education, or another operationally complex environment.

Benefits

• Benefits Other Compensation: For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/