Digital Growth Personalization Principal at Upbound Group | Plano, TX

Upbound Group

Digital Growth Personalization Principal

Plano, TX (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive enterprise personalization strategy and governance across web, app, CRM, and paid channels for scalable, always-on experiences.

Must-have: 8+ years in personalization/experimentation with measurable lift at scale.
Standout: Establishes single source of truth and cross-team governance for audiences, signals, and decisioning.

Job Description

Responsibilities

Own the measured performance of personalized experiences by defining how lift is proven (metrics, guardrails, holdouts/incrementality approach, and reporting standards).
Define enterprise personalization frameworks (audience/segmentation models, eligibility rules, journey decision moments, escalation paths , persona positioning/content libraries consultation ).
Establish a single source of truth for audiences, signals, and decisioning logic across teams and channels.
Create reusable personalization patterns and playbooks (decision trees, rulesets, templates) that reduce one-off builds and improve consistency.
Translate insights and winning experiments into durable “always-on” personalization (scaling criteria, targeting logic, measurement expectations).
Ensure cross-channel coherence of personalization logic across web, app, CRM, and paid/owned channels in partnership with CX, Martech, Product, and Analytics.
Set governance standards that prevent personalization tech debt (audience minimums, frequency/fatigue limits, signal hygiene, quality review for high-impact rollouts).
Provide strategic guidance and enablement to CX and partner teams (coaching, standards, and decision criteria) to improve quality and outcomes.

Requirements

8+ years in personalization, experimentation, growth strategy, lifecycle design, or decisioning/measurement roles.
Proven track record driving measurable lift through personalization at scale (not just campaign execution).
Strong understanding of segmentation, decisioning, journey orchestration, and measurement rigor (including experimental design concepts).
Ability to influence cross- functionally at senior levels; crisp frameworks, documentation, and communication.
Ability to use AI tools responsibly to accelerate delivery while maintaining governance, privacy, accuracy, and brand standards.

Preferred

Experience in fintech, retail, eCommerce, or financial services.
Experience with CDPs and personalization/experimentation platforms (e.g., Optimizely, Salesforce Commerce Cloud/Data Cloud, Zeta Global).
Familiarity with identity/signal governance, event taxonomy, and data quality practices that power personalization.
Experience with predictive segmentation or AI-assisted decisioning.

Upbound Group

Our mission at Upbound Group, Inc. is to elevate financial opportunity for all. (NASDAQ: UPBD)At Upbound Group, Inc., we’re dedicated to driving innovation and upward momentum with financial inclusion at our core. Through our platform of products and brands, we offer innovative solutions for millions of customers, as well as our retail partners. Join us in our relentless pursuit to build a better future and to elevate financial opportunity for all.Our Brands:Acima Leasing is a technology company that focuses on providing flexible lease-to-own solutions for customers across a wide range of durable goods and retailers. The company has partnered with thousands of retailers to offer its lease-to-own options at the point of sale.Rent-A-Center specializes in renting furniture, appliances, electronics, and computers to customers with flexible lease-to-own payment options and the option to purchase or return the items at any time. The company has grown rapidly over the years, with 1,930 corporate locations and 400 franchise locations across the United States, Mexico, and Puerto Rico.For more brands visit www.upbound.com. Upbound Group, Inc. is headquartered in Plano, Texas.

319 employees

upbound.com