Digital Growth & Healthcare Content Lead

Responsibilities

• The Digital Growth & Healthcare Content Lead will drive digital visibility, content creation, social media, SEO, website optimization, and lead generation for Health Haven and Health Synergy Clinical Research.
• This hands-on role emphasizes content writing, copywriting, video production, and digital marketing strategy.
• You will collaborate with clinicians, physicians, research personnel, and operational teams to create compelling content that educates audiences, builds trust, and generates qualified leads.
• You will also coordinate external vendors and remote creative professionals while maintaining accountability for quality, deadlines, and measurable outcomes.
• This is an opportunity for a creative, ambitious professional to help build and develop a growing digital marketing function.
• Content Strategy and Creative Direction: Develop integrated content strategies that align brand messaging, audience interests, healthcare education, social media, and lead-generation priorities.
• Identify creative opportunities, emerging trends, and ways to differentiate the organization in a competitive healthcare market.
• Copywriting and Content Writing: Write engaging, persuasive, and polished copy for websites, landing pages, blogs, email campaigns, social media, video scripts, advertisements, headlines, and calls to action.
• Adapt messaging to different audiences and platforms while balancing storytelling, clarity, SEO, and conversion goals.
• Digital Analytics and Optimization: Monitor website traffic, search rankings, audience engagement, lead quality, and conversion rates. Translate performance data into actionable improvements, test new approaches, and prioritize marketing activities based on measurable results rather than impressions alone.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Communications, Journalism, English, Multimedia Production, or a related field preferred. Equivalent practical experience and a strong portfolio may be considered.
• Demonstrated professional experience in digital marketing, copywriting, content creation, social media, SEO, or a related field.
• Portfolio or documented examples of writing, videos, digital campaigns, website content, or measurable marketing results.
• Experience managing multiple projects, coordinating contributors, and meeting deadlines.
• Excellent writing, editing, proofreading, and copywriting skills, including the ability to develop compelling headlines, scripts, storytelling concepts, and calls to action.
• Hands-on experience creating video content for YouTube, Instagram, TikTok, Facebook, or similar platforms.
• Practical video-production and editing knowledge, with the ability to evaluate creative work and production quality.
• Strong visual judgment and the ability to simplify complex information without compromising accuracy.
• Working knowledge of SEO, keyword research, local SEO, website optimization, and conversion strategy.
• Experience with website content management systems, landing pages, lead forms, and digital campaign tracking.

Preferred

• Preferred Qualifications: Experience in healthcare, behavioral health, psychiatry, clinical research, or another regulated industry.
• Familiarity with HIPAA, patient privacy, healthcare advertising, and medical-content review.
• Experience with paid search, paid social campaigns, marketing automation, and lead-source attribution.
• Experience producing educational content with healthcare professionals or subject-matter experts.
• Demonstrated success improving organic visibility, audience engagement, website conversions, or qualified lead generation.
• Experience coordinating outsourced creative teams, contractors, or international personnel.

Benefits

• Comprehensive Medical Plans
• Dental Insurance
• Vision Insurance
• Employer-paid Short-Term Disability
• Employer-paid Long-Term Disability
• Employer-paid Life Insurance
• Voluntary Benefits
• Employee Assistance Program (EAP)
• Paid Vacation Time
• Paid Sick Time