Digital & Field Events Marketing Manager at Berkeley SkyDeck Decal | New Orleans, LA | $80K/yr – $100K/yr

Digital & Field Events Marketing Manager

New Orleans, LA (Remote)

$80K/yr – $100K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own end to end events program across live and digital, tying sourcing, on site execution, and post event pipeline to revenue goals, with strong budget discipline and cross functional collaboration.

End to end event ownership: sourcing, calendar planning, budgeting, logistics, on site and post show follow up
Digital events and thought leadership: webinars and podcasts as a face for the company to drive demand
Pipeline and measurement: define KPIs, report ROI, and partner with sales for pre/post show campaigns and lead follow up

Job Description

Responsibilities

Own all things events for the Company ranging from industry events, tradeshows, and conferences to small luncheons and thought leadership conversations
Own all things events related to digital such as webinars and podcasts. including hosting and being the face for the company for these events.
Source and prioritize events. Research, evaluate, and recommend tradeshows, conferences, and industry events that align with our ICP and revenue goals. Own a rolling 12-month event calendar.
Negotiate and contract. Manage relationships with event organizers, vendors, and venues. Negotiate sponsorships, booth space, speaking slots, and add-ons to stretch every dollar.
Plan and execute end to end. Own every detail, including booth design and shipping, swag, collateral, lead capture, badge scanners, AV, catering, hotel blocks, and travel logistics for the team.
Be the on-site point of contact. Attend every event in person. Set up and tear down booths, troubleshoot in real time, and make sure our presence looks sharp from start to finish.
Drive pipeline with sales. Partner with sales to book pre-show meetings, run dinners and customer events on-site, and ensure every lead is captured, qualified, and followed up on quickly.
Run pre- and post-event campaigns. Work with marketing on email outreach, landing pages, paid promotion, and social to drive booth traffic and meeting bookings before the show.
Own the budget. Manage event spend across the full calendar. Track costs, forecast accurately, flag risks early, and make smart trade-off decisions when priorities shift.

Berkeley SkyDeck Decal

Have you ever wondered how to take a unique idea and build the next Google, Facebook, or Amazon? Have you ever had a startup idea but never had the resources or team to launch it? Well, we have just the opportunity for you - our new Berkeley Skydeck Decal!With access to a network of seasoned individuals through Berkeley SkyDeck, you willstrengthen your entrepreneurial skills while learning the foundational knowledge to turn abusiness idea into a reality. By the end of the semester, students will have a much deeperunderstanding of what it takes to be a successful entrepreneur and problem solver.The Berkeley SkyDeck Decal will feature accomplished entrepreneurs from the Bay Area with startup and industry experience within the fields of product development, organization building, and venture capital. No idea what we’re talking about? Don’t worry! The Decal has a bottom-up approach where we will ensure you have a strong foundation in each topic that we cover. At SkyDeck, we welcome imaginative thinkers, dreamers, and creators who have yet to share their moonshots with the world. Come join us!

Berkeley, California, USA

skydeck.berkeley.edu