Digital Engagement Manager at AmeriLife | Saline, MI

AmeriLife

Digital Engagement Manager

Saline, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive social media strategy and content for a comprehensive influencer-friendly role, aligning campaigns with business goals and cross-team collaboration.

Must-have: Proficiency in major platforms (Instagram, TikTok, Facebook, LinkedIn).
Standout: Cross-team collaboration and analytics-driven optimization.

Job Description

Responsibilities

Develop Social Media Strategy — Build and execute strategies aligned with business objectives to grow engagement and reach.
Content Creation & Curation — Produce platform-specifc posts, graphics, videos, and stories that resonate with target audiences.
Email Marketing Campaigns — Plan, create, and execute targeted email campaigns, including newsletters and automated workfows.
Account Management — Manage and optimize daily posting schedules across multiple platforms.
Community Engagement — Respond to comments, messages, and mentions to build strong audience relationships.
Analytics & Reporting — Track KPIs, analyze performance, and provide insights to improve campaigns.
Trend Monitoring — Stay updated on trends, hashtags, and competitor activity to keep content relevant.
Paid Campaign Support — Assist in planning and optimizing paid social campaigns. (Supported by general role descriptions.)
Cross-Team Collaboration — Work with marketing, design, and product teams to align messaging and campaigns.

Requirements

Profciency in major platforms (Instagram, TikTok, Facebook, LinkedIn).
Strong writing, storytelling, and content creation skills.
Knowledge of analytics tools (Hootsuite, Buer, Sprout Social).
Ability to interpret data and turn insights into strategy.
Ability to multitask in a fast-paced environment.

Benefits

A comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.

AmeriLife

3.6 Glassdoor

AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and financial professionals and more than 100 marketing organizations and insurance agency locations nationwide.

Founded in 1971

Clearwater, Florida, USA

1.5K employees (85 in marketing)

www.amerilife.com

63% recommend to a friend

83% CEO approval