Digital Designer, Paid Media

Glendale, CA (On-site)

$70K/yr – $80K/yrMid Level2+ years expSalaried Ft

Posted 6 days ago

Job Summary

Own end-to-end digital creative from concept to production across social platforms, driving experimentation and data-informed iterations while collaborating closely with marketing to deliver campaigns.

  • Own asset creation and adaptation for social channels across Meta, TikTok, and Google Display.
  • Leverage Gen AI and performance data to inform concept development and rapid prototyping.

Job Description

Responsibilities

  • Digital Creative Execution: Develop static and motion assets across Meta, TikTok, Google Display, and other paid and social channels, bringing campaign concepts and creative direction to life.
  • Creative Iteration: Build variations of successful concepts by testing different headlines, CTAs, hooks, layouts, imagery, and visual styles.
  • Gen AI Integration: Use Generative AI tools to support concept development, rapid prototyping, image generation, and asset enhancement.
  • Performance-Informed Design: Learn from creative performance data and apply insights to future designs and iterations.
  • Social-First Creative: Design with platform behavior and best practices in mind, creating work that feels native, engaging, and thumb-stopping.
  • Brand Adaptability: Work across multiple brands and visual identities while maintaining consistency and attention to detail.
  • Collaboration: Partner closely with the fellow creatives, and marketing team to bring concepts to life and deliver campaigns on time.
  • Creative Growth: Stay curious about emerging design trends, social formats, AI tools, and new approaches to digital advertising.

Requirements

  • Experience: 2–4 years of professional design experience, preferably within an agency, in-house creative team, or digital/social environment.
  • Digital-First Mindset: A strong understanding of digital and social design, with an interest in what makes creative stand out across platforms like Instagram, TikTok, and Meta.
  • Technical Toolkit: Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
  • Working knowledge of motion design tools such as After Effects or Premiere is a plus.
  • Experience with Figma for collaborative design and production.
  • Gen AI: Familiarity with Generative AI tools such as Adobe Firefly, Gemini, or similar platforms. Experience with more advanced AI workflows such as ComfyUI is a plus, but not required.
  • Portfolio: A strong portfolio demonstrating digital design, paid social, campaign creative, or other relevant work.
  • Agility: Comfortable balancing multiple projects, incorporating feedback, and working within a fast-paced creative environment.
  • Growth Mindset: Curious, collaborative, and eager to develop a deeper understanding of performance marketing and data-driven creative.
  • Note to Applicants: Please include a link to your portfolio. We’re especially interested in seeing digital and social-first work, campaign variations, motion creative, or examples that demonstrate how you approach a creative brief.
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Softline Solutions

At Softline Solutions, we understand that no matter what surface you play, run or walk on, safety and comfort are a priority. Softline Solutions was founded to research and fulfill the need for safer, cleaner and sustainable playground and recreation surfaces. This research led to the manufacturing of Pour In Place safety surface systems and other unique specialist surfacing systems to meet global safety standards without compromising the environmental footprint.Softline Solutions' team of consultants work with clients throughout North America from design through to successful installation of custom surfaces for playgrounds, courtyards, trails, and running tracks. Among our surface systems, we are pleased to share that Softline's FirstBaseTM surfaces are certified by IPEMA (International Playground Manufacturers Association).Our commitment to quality is the unparalleled focus to deliver high-quality products and service to our customers to ensure absolute safety for the children. You may read more about IPEMA at www.ipema.org or visit our website at https://www.softlinesolutions.net/certifications.

Founded in 2006
Canada, North Carolina, USA
21 employees (1 in marketing)

Salaries

Posted range

$70K/yr – $80K/yr

Taken straight from the job posting.

See all Softline Solutions salaries

Marketing Team

Marketing Team Size
1 (5% of company)
Median Career Experience
15 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
556
Traffic Source Mix
Search
32.6%
Direct
41.8%
Referral
12.7%
Social
10%
Paid
1.7%

Headcount Trend

Current headcount: ~21
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Digital Designer, Paid Media

Softline Solutions · Glendale, CA · On-site