Responsibilities

• Digital Creative Development & Storytelling:
• Concept and design integrated digital fundraising and awareness campaigns across paid social, display advertising, web, landing pages, email, and organic social media.
• Create Meta, TikTok, and display advertising creative designed to engage audiences and drive fundraising performance.
• Design homepage banners, splash pages, landing pages, and related website creative that supports donor engagement and conversion.
• Develop authentic storytelling content and multimedia creative that strengthens connection, trust, and long-term donor engagement from monthly donors through short-form video, infographics, downloadable resources, and collaborative storytelling projects with writers and the team.
• Create and edit short-form video content for fundraising campaigns, awareness efforts, social media, and donor storytelling.
• Develop creative concepts, hooks, visual narratives, and campaign ideas for donor acquisition, sustainer growth, cultivation, and seasonal campaigns.
• Create social-first content that feels authentic, emotionally compelling, and aligned with current digital trends and platform best practices.
• Collaborate with writers, photographers, videographers, and internal teams to bring stories of life change to life across channels.
• Contribute fresh ideas, creative experimentation, and innovative approaches to fundraising and awareness campaigns.

• Performance Creative & Optimization
• Analyze campaign performance including engagement, CTR, conversion rate, ROAS, and donor response trends to improve creative effectiveness.
• Support creative testing strategies across visuals, video hooks, landing pages, and calls to action.
• Continuously optimize and iterate on campaign creative based on audience insights and performance data.
• Collaborate with media buying partners to improve fundraising outcomes through stronger creative strategy and testing.

• Design & Brand Support
• Occasionally provide graphic design support for brochures, event materials, signage, and related organizational collateral.
• Review direct mail design from agency partners to ensure alignment with Mission branding.
• Help maintain organized creative systems, asset libraries, and production workflows.
• Ensure creative assets remain visually consistent, donor-centered, and aligned with organizational brand standards.